Corporate Strategy

Syllabus

 MBA-301: CORPORATE STRATEGY

Time 3 Hours                                                                                                            Max. Marks: 100  

Internal: 30                                                                                                                        External: 70

Course Contents:

An Introduction to Business Policy — Nature, Objective and Importance of Business Policy; Strategic Management –Meaning, Historical Development and Significance to Modern Day Organisations. Strategic Management Process Levels of Strategy in Organisation.Strategy Formulation- Company's Mission, Purpose and Objectives; Corporate Strategy - Concept, Significance and Objectives; Types of Strategies; Environmental and Organisational Appraisal (Internal & External) Techniques of Business Environment Analysis, Strategic Alternatives and Choice; Business Ethics and Corporate Strategy Concept of Value Chain and Competitive Advantage Strategy Implementation - Designing Organisational Structure and Activating Strategies; Matching Structure and Activating Strategy, Structural, Behavioral and Functional Implementation, Concept of SynergyStrategy Evaluation - Strategic Evaluation and Control, Strategic and Operational Control; Techniques of Evaluation and Control. Role of Organisational System in Evaluation Current Trends in Strategic Management-Trends in External Environment of Business, New Directions in Strategic Thinking and New Modes of Leadership. Role of IT in Strategic Management.