Consumer Behavoiur

Understanding the Consumer:

• Consumer Behaviour and the Marketing Concept
• Levels of Consumer Decision-making
• Customer Value, Satisfaction, Trust and Retention
• The Impact of New Technology on Marketing

Consumer as an Individual - I:

• Consumer Motivation
• Consumer Perception
• Personality and Self-image, Lifestyle

Consumer as an Individual - II:

• Consumer Learning
• Consumer Attitude Formation
• Attitude Change

Socio-Cultural Settings and Consumer Behaviour:

• Reference Groups
• The Family and Social Class
• Influence of Culture on Consumer Behaviour
• Cross-cultural Consumer Behaviour.

Consumer Decision-making:

• Diffusion of Innovation
• Consumer Decision-making
• CBB Models- Howard Sheth Model
• Consumerism
• Brief Overview of Neuromarketing