Strategic Management

Module No.

Modules with its Contents/Chapters

No. of Sessions

Marks (out of 70)

I

Strategic Management: An Introduction

• Stakeholders in Business;
• The I/O Model and
• Resource-based Model of Above Average Return
• Vision,Missionand Purpose; Strategic Intent
• Emergent Strategy
• Business Model and Strategy

Environmental Analysis:

• External and Industry Environmental Analysis usingPESTand Porter’s Five-Force Model,
• Understanding Concepts such as Key Success Factors; Driving Forces,
• Strategic Groups

Internal Analysis:

• Concept of Value Chain
• SWOT Analysis
• Resources, Capabilities and Competencies; Dynamic Capabilities
• Core Competence of Organisations
• Competitive Advantage and Sustainable Competitive Advantage

9

18

II

Strategy Formulation:

• Strategy Formulation at Business and Corporate levels, Diversification
• StrategicAllianceand Joint Ventures, Cooperative Strategies
• Acquisitions and Restructuring
• Global Strategy, International Corporate-level and Business-level Strategies
•  Porter’s Generic Strategies

9

18

III

Nuances of Strategy Implementation:

• Corporate Social Responsibility and Sustainability, Triple Bottom Line (TBL) Approach
• Structure and Controls
• Strategic Leadership; Balanced Scorecard

9

17

IV

Contemporary Topics in Strategy:

• Management of Change through VUCA
• Strategic and Corporate Entrepreneurship
• BlueOceanStrategy,BlueOceanShift
• Innovation: Grassroots, Jugaad

9

17

V

Practical Application with reference to strategic perspective: A project report on Industry and Company comprehensive analysis based on General, Industry, Competitor and Internal Environment, SWOT summary and Implementation. It can be done as a group project which should also include suggestions based on problem identification and solution/s (alternatives).

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(30 marks CEC)