Strategic Management GTU MBA Third Semester

Course Content: Unit No. Content No. of Hours % of Weightage

1.

Strategic Management: An Introduction

 Stakeholders in Business

 The I/O Model and the Resource - Based Model of above Average returns

 Vision, Mission, Purpose: Strategic Intent

 Emergent Strategy

 Business Model and Strategy

Environmental Analysis:

 External and Industry Environmental Analysis using PEST and Porter’s Five Force Model

 Understanding concepts such as Key success factors, Driving Forces.

 Strategic Groups

12

17

2.

Internal Analysis:

 Concept of Value Chain

 SWOT Analysis

 Resources, Capabilities and Competencies; Dynamic Capabilities

 Core competencies of Organizations

 Competitive Advantage and Sustainable Competitive Advantage

Strategy Formulation at Business Level:

Strategy Formulations at Business Levels, Diversification Strategy

10

18

3.

Strategy Formulation at Corporate level:

 Strategic Alliances and Joint Ventures, Cooperative Strategies

 Acquisitions and Re-structuring

 Global Strategy, International Corporate level and Business Level Strategies

 BCG Matrix, GE Matrix, McKinsey’s 7s

13

17

4.

Nuances of Strategy Implementation:

 Structure and Controls

 Corporate Social Responsibility and Sustainability

 Triple Bottom Line ( TBL) Approach

 Strategic Leadership