Strategic Management


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Dr. K. Anitha

ISBN - 9789387093898

BBA, Semester - VI
According to the new syllabus of
‘Bharathiar University, Coimbatore
Unit-I Strategic Management: Concepts – Difference between Strategy and Tactics-Three Levels of Strategy, Strategic Management Process – Benefits, TQM and Strategic Management Process, Social Responsibility, Social Audit.
Unit-II Strategic Formulation: Corporate Mission: Need –Formulation, Objectives: Classification – Guidelines, Goals: Features – Types, Environmental Scanning – Need- Approaches – SWOT Analysis-ETOP-Value Chain Analysis.
Unit-III Choice of Strategy: BCG matrix-The GE Nine Cell Planning Grid – Corporate Level Generic Strategies: Stability, Expansion, Retrenchment, Combination Strategies.
Unit-IV Strategic Implementation: Role of top Management-Process – Approaches, Resource Allocation-Factors – Approaches, Mckinsey’s 7’s Framework, Strategic Positioning- Four Routes to Competitive Advantage.
Unit-V Strategic Evaluation: Importance – Criteria – Quantitative and Qualitative Factors, Strategic Control: Process –Criteria-Types, Essential Features of Effective Evaluation and Control Systems.

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