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Advertising & Sales Promotion
Dr. D. Barani Kumar, R. Ashok KumarISBN-9789351638322
₹220.00
Tax excluded
BBA, Semester – IV, According to Syllabus of ‘Bharathiar University’
Syllabus: Bharathiar UniversityADVERTISING & SALES PROMOTION UNIT-IAdvertising: Meaning-Importance-Objectives-Media-Forms of Media-Press Newspaper Trade Journal-Magazines-Outdoor Advertising-Poster-Banners - Neon Signs, Publicity Literature Booklets, Folders, House Organs-Direct mail Advertising-Cinema and theatre programme-Radio and Television Advertising-Exhibition-Trade Fair-Transportation Advertising. UNIT-IIAdvertising Agencies-Advertising Budget-Advertising Appeals - Advertising Organisation-Social Effects of Advertising-Advertising Copy - Objectives-Essentials - Types-Elements of Copy Writing: Headlines, Body Copy - Illustration-Catch Phrases and Slogans-Identification Marks. UNIT-IIIAdvertising Layout- Functions-Design of Layout-Typography Printing Process-Lithography-Printing Plates and Reproduction Paper, and Cloth- Size of Advertising-Repeat Advertising-Advertising Campaign- Steps in Campaign Planning. UNIT-IVSales Force Management-Importance-Sales Force Decision-Sales Force Size-Recruitment & Selection-Training-Methods-Motivating Salesman Controlling - Compensation & Incentives-Fixing Sales Territories-Quota - Evaluation. UNIT-V Sales Promotion: Meaning-Methods-Promotional Strategy-Marketing Communication and Persuasion-Promotional Instruments: Advertising -Techniques ofSalePromotion-Consumer and Dealers Promotion. After Sales Service-Packing – Guarantee - Personal Selling-Objectives - Salesmanship-Process of Personal Selling-Types of Salesman.
BHU2022/BBA/5/03
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