Research Methodology And IPR VTU MBA Second Sem

Syllabus

Course Code: MBA203

Research Methodology and IPR

Module – 1 (7 Hours)

Introduction to Business Research: Meaning, Types, Significance of Research, Process of Research Management Problem, Defining the Research Problem, Formulating the Research Hypothesis, Developing the Research Proposals, Research Design Formulation, Sampling Design, Planning and Collecting the Data for Research, Data Analysis and Interpretation. Motives in Doing Research, Research Application in Business Decisions, Ethical Issues in Business Research. Features of a Good Research Study.

Module – 2 (9 Hours)

Business Research Design: Meaning, Types and Significance of Research Design, Process of Research Design, Errors Affecting Research Design.

Exploratory Research: Meaning, Purpose, Methods, Literature Search, Experience Survey, Focus Groups and Comprehensive Case Methods.

Conclusive Research Design: Descriptive Research, Meaning, Types, Cross Sectional Studies and Longitudinal Studies.

Experimental Research Design: Meaning and Classification of Experimental Designs, Formal and Informal, Pre Experimental Design, True Experimental Design, Quasi-experimental Design, Statistical Experimental Design.

Module – 3 (7 Hours)

Sampling: Concepts, Types of Sampling, Process of Sampling, Probability Sampling: Simple Random Sampling, Systematic Sampling, Stratified Random Sampling, Cluster Sampling.

Non Probability Sampling: Convenience Sampling- judgmental Sampling, Snowball Sampling, Quota Sampling, Errors in Sampling.

Module – 4 (9 Hours)

Data Collection: Meaning, Types, Data Collection Methods: Observations, Survey and Interview Techniques, Questionnaire Design: Meaning, Process of Designing Questionnaire. Qualitative Techniques of Data Collection, Secondary Data Sources: Meaning, Advantages and Disadvantages.

Measurement and Scaling Techniques: Basic Measurement Scales-Nominal Scale, Ordinal Scale, Interval Scale, Ratio Scale. Attitude Measurement Scale - Likert Scale, Semantic Differential Scale, Thurston Scale, Multi-Dimensional Scaling: Non Comparative Scaling Techniques.

Module – 5 (9 Hours)

Data Analysis and Report Writing: Editing, Coding, Classification, Tabulation, Validation. Analysis and Interpretation, Report Writing and Presentation of Results, Importance of Report Writing, Types of Research Reports, Report Structure, Guidelines for Effective Documentation.

Module – 6 (9 Hours)

Intellectual Property Rights: Meaning and Concepts of Intellectual Property, Nature and Characteristics of Intellectual Property, Origin and Development of Intellectual Property, Kinds of Intellectual Property, Intellectual Property System in India, IPRs- Invention and Creativity- Intellectual Property-Importance and Protection of Intellectual Property Rights (IPRs)- A Brief Summary of: Patents, Copyrights, Trademarks, TRIPS and TRIMS , Industrial Designs- Integrated Circuits- Geographical Indications-Establishment of WIPO-Application and Procedures.