Startup and New Venture Management

Syllabus

209: STARTUP AND NEW VENTURE MANAGEMENT

Unit-1

Being an Entrepreneur: The Entrepreneur, Profile Analysis, Behaviour and Motivations, Lean Start–up, The Entrepreneurial Ecosystem, Entrepreneurs and Strategic Decisions, Sustainability of Entrepreneurship: Dilemmas of an Entrepreneur for Success; Handling Doubts on Survival of Business, Struggles-Causes of Failure–Product/Market, Financing, Managerial-Resilience. Legal Fundamentals - When, How and Where to Incorporate.            (5)

Unit-2

Customer Discovery: Entrepreneurial Opportunity Search and Identification; Market Intelligence, Market Analysis, Market Research, Customer Validation, Developing Your Business Model, Crafting Your Value Proposition, Product Development , Managing the Product Development Process, Long Tail Markets, Product Launch Goals, Go-to-Market Strategy, The Role of Selling in a Startup, Sales Forecasting for Startups, Mapping Buyer Response Modes. Social Media Promotion Tools.                                                                                                                           (7)

Unit-3

The Financial Road Map: Planning/Budgeting, Developing a Financial Roadmap, Financial Statements: The Four Components, How to Budget for Startup Success, Bootstrapping and Alternative Sources of Funding, Informal Capital–Friends & Family, Role of Government in ED, Various Schemes - PMEGP, CGTMSE, MPDA, SFURTI. Role of MSDE; Schemes by MSDE: PMKVY, SANKALP, STAR. Crowd Funding, Venture Capital, Private Equity, Financing Mix and the Financing Continuum Shareholding- Cliff -Vesting Schedule-Relative Importance of Operational Involvement, The Pitch, Preparing for Your Investor Presentation, Elements of the Perfect Investment Pitch.                     (6)

Unit-4

Entrepreneurial Leadership: Building and Managing the Founder Team, Attracting and Retaining the Right People, The Team - Board/Governance, The Role of a Successful Board, Different Board Models for Different Ventures, How to Assemble a Board of Advisors, Separating Leadership from Management, Legal Matters- Organisational Form–Partnership, Sole Proprietorship, Tax, Legal Expenses, Hiring the Service Providers. Employee Management and Leadership in the Workforce, Recruiting, Selection and Hiring, Hiring the First Employee.                     (5)

Unit-5

Business Plan: Need & Objectives, Target Audience, Contents - Cover Page and Table of Contents, Executive Summary, Description of the Current Situation: Basic Company Information, Products/Services, Management Team, Business Organisation, Future Goals, Vision, and Mission, Description of Opportunity and Market: Who are the Buyers, Who are the Competitors, What are the Competitive Advantages of the Company? Description of the Business Model, the Marketing and Sales Strategy, Basic Facts on the Financials: Cash Flow Projection (Life Line), Income Statement (Bottom Line/Profit and Loss), Balance Sheet (Business Health/Assets, Liabilities, etc.), Funding Requirements, Risk Analysis and Possible Exit Strategies. Conclusion and Appendixes: Résumés, Literature, Technical Descriptions. Executive Summary. Elevator Pitch, Building a Strong Presentation, Innovative Methods of Presenting a Business Plan –Mind Map, Animated Videos, etc.                                                                                                          (7)