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Retail Management

ISBN- 978-93-90460-87-8
AUTHOR- R.N. Singh
₹190.00
Tax excluded
Syllabus
Course Code: 20IMG23GM5
UNIT-I
Introduction to Retail- Evolution of Retail, Organised vs. Unorganised retailing, Retail Mix, Theories of Retail Development, Types of Retailers; Careers in Retailing; Understanding Consumers.
UNIT-II
Retail Locations- Planned and Unplanned, Retail Site Location- Site Characteristics, Trade Area Characteristics, Location and Site Evaluation; Store Layout and Design; Space Management; Visual Merchandising; Atmospherics.
UNIT-III
Managing Merchandise- Merchandise Planning, Process, Forecasting Sales, Developing Assortment Plans, National Brands and Private Labels; Retail Pricing- Setting Retail Prices, Price Adjustments, Pricing Strategies; Retail Communication Mix.
UNIT-IV
Information and Supply Chain Management- Information Flows, Logistics, Distribution Centre. Contemporary Issues in Retail- Significance of Retail as an Industry, Retail Scenario at International and National Level, Technology in Retailing, Multi-Channel Retailing, E-Retailing: Future of e-Retailing, Challenges for Traditional Retail and e-retail, FDI in Retail.
MDU2020/MBA/3/12
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