Digital Marketing And E Commerce

Syllabus

KMMN 207- Digital Marketing and E-Commerce

Unit-1                                                                                                                                        Introduction to Digital Marketing & Website and Blog Development: Introduction to Digital Marketing and its Significance; Traditional Marketing Vs DigitalMarketing; Digital Marketing Process; The Contemporary Digital Revolution, Digital Transformation Framework. Types of Websites, Keywords, Understanding Domain and Webhosting, Building Website/Blog using CMS WordPress, Shopify, Using WordPress Plug-ins; Blog Creation: Including Headlines, Links, Posts; Using Various plug-ins like Elimentor

Unit-2                                                                                                                                           

SEO& Email-Marketing: Introduction to SEO; SEO Keyword Planner Tools; On Page SEO Techniques: Indexing and Key Word Placement, Content Planning & Optimization, Display Advertising, Various SEO Plug-in, Off –Page SEO Techniques; Email Marketing- Introduction and Significance, Campaigns using Mail Chimp; Email Marketing Strategy and Monitoring.

Unit-3                                                                                                                                      SEM & Social Media Marketing: Introduction to SEM, Mobile Marketing, Video Marketing on YouTube. Introduction to Social Media Marketing: Facebook, Instagram, Linked-in, Twitter, Google G Suit and Online Marketing Campaigns on theses Social Media platforms. Content Marketing, Content Creation Process, Influencer Marketing.

Unit-4                                                                                                                                           

Using Marketing Strategies & Analytics Tools: Understanding Digital Marketing Strategies, Using Marketing Analytics Tools to Segment, Target, Position; Online PR and Reputation Management, Digital Marketing Strategies and its ROI. Using Google Analytics and other Social Media Analytics Tools. Using Apps and Gamification.

Unit-5                                                                                                                                     Applications of E-Commerce: Introduction, History of Electronic Commerce, Advantages and Disadvantage of E-commerce, Roadmap of E-Commerce in India, E-Business Models Based on the Relationship of Transaction Parties, E-Commerce Sales Life Cycle (ESLC) Model, Electronic Payment Systems, Electronic Cash, Smart Cards and Electronic Payment Systems, Credit Card Based Electronic Payment Systems, Risks and Electronic Payment Systems, Electronic Data Interchange (EDI)