Managerial Economics |MBA 1st Sem| JNTUK

Syllabus

Course Code: C-102

Managerial Economics

UNIT-I

Introduction to Managerial Economics: Nature and Scope-of Managerial Economics: Incremental Reasoning, Concept of Time Perspective, Discounting Principle, Opportunity Cost Principle, Equi-Marginal Concept-Theory of Firm-Profit Measurement-Social Responsibility of Business.

UNIT-II

Demand Analysis and Forecasting: Concepts of Demand, Supply, Determinants of Demand and Supply, Elasticities of Demand and Supply-Methods of Demand Forecasting for Established and New Products.

UNIT-III

Cost and Production Analysis: Cost: Concept and Types, Cost-Output Relationships, Cost Estimation, Reduction and Control-Economies and Diseconomies of Scale- Law of Variable Proportions-Returns to Scale-Isoquants-Cobb-Douglas and CES Production Functions.

UNIT-IV

Theory of Pricing: Price Determination Under Perfect Competition, Monopoly, Oligopoly and Monopolistic Competitions-Methods of Pricing. Market Structures: Perfect and Imperfect Market Structurer. Price Discrimination-Degrees of Price Discrimination.

UNIT-V

Macro Economics and Business: Concept, Nature and Measurement of National Income-Fiscal and Monetary Policies. Inflation and Deflation: Inflation-Meaning and Kinds, Types Causes and Measurement of Inflation Measures to Control Inflation, Deflation-Philips Curve-Stagflation-Theory of Employment-Business Cycles: Policies to Counter Business Cycles.