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Business Communication and Soft Skills | MBA 1st Sem | JNTUK
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Buy Latest Business Communication and Soft Skills Book for Mba 1st Semester in English language specially designed for jntuk (Jawaharlal Nehru Technological University Kakinada, Andhra Pradesh) By Thakur publication.
ISBN : 978-93-82249-41-2
Authors- Mrs. Veera Thakur, Mr. Vikrant Verma
Syllabus
C- 106 BUSINESS COMMUNICATION AND SOFT SKILLS
Unit-I:
Purpose and Process of Communication: Objectives of Communication-Process of Communication- Types of Communication; Noise, listening Skills, Types of Listening, Essentials of Good Listening and Tips.
LAB: Listening and Speaking Skills- Conversational Skills (Formal and Informal)-Group Discussion. Listening to Lectures, Discussions, Talk Shows, News Programmes, Dialogues from TV/Radio/Ted Talk/Podcast – Watching Videos on Interesting Events on YouTube. (Presenting before the Class).
Unit-II:
Managing Organizational Communication: Formal and Informal Communication- Interpersonal and Intrapersonal Communication- Role of Emotion in Interpersonal Communication- Barriers to Interpersonal Communication- Exchange Theory-Gateways for Effective Interpersonal Communication.
LAB:
Choosing the Organization – Goal Setting - Time Management –– Leadership Traits – Team Work – Communicating Across Teams- Designing Career and Life Planning.
Unit-III:
Non Verbal Communication and Body Language: Kinesics, Proxemics, Paralanguage, Haptics, Handshakes, Appropriate Body Language and Mannerisms for Interviews: Business Etiquettes- Across Different Cultures.
LAB: Understanding Body Language Aspects and Presenting Oneself to an Interviewer, Proper Handshakes.
Unit-IV:
Written Communication: Mechanics of Writing, Report Writing- Business Correspondence-Business Letter Format- Meetings and Managing Meetings- Resume Writing-Formats and Skills.
LAB: Writing Job Applications – Cover Letter – Resume – Emails – Letters – Memos – Reports – Blogs – Writing for Publications.
Unit-V:
Presentation Skills: Prerequisites of Effective Presentation, Format of Presentation; Assertiveness –Strategies of Assertive Behavior; Communication Skills for Group Discussion and Interviews, Interview Techniques.
LAB: Designing Presentations and Enhancing Presentation Skills.