Managerial Economics |MBA 1st Sem| JNTUK

                                                             Syllabus

                              C-102: MANAGERIAL ECONOMICS

Unit-I:

Introduction to Managerial Economics: Nature and Scope - Fundamental Concepts: Incremental Reasoning, Concept of Time Perspective, Discounting Principle, Opportunity Cost Principle, Equi - Marginal Concept,-Theory of Firm.

Unit-II:

Demand Analysis and Forecasting: Concepts of Demand, Supply, Determinants of Demand and Supply, Elasticities of Demand and Supply - Methods of Demand Forecasting for Established and New Products.

Unit-III:

Cost and Production Analysis: Cost: Concept and Types, Cost-Output Relationships, Cost Estimation, Reduction and Control - Economies and Diseconomies of Scale - Law of Variable Proportions - Returns to Scale – Isoquants - Cobb-Douglas and CES Production functions.

Unit-IV:

Theory of Pricing: Price Determination Under Perfect Competition, Monopoly, Oligopoly and Monopolistic Competitions- Methods of Pricing - Game Theory basics - Dominant Strategy - Nash Equilibrium and Prisoner’s Dilemma.

Unit-V:

Macro Economics and Business: Concept, Nature and Measurement of National Income - Inflation and Deflation: Inflation - Meaning and Kinds, Types, Causes and Measurement of Inflation, Measures to Control Inflation, Deflation - Philips Curve - Stagflation - Theory of Employment - Business Cycles: Policies to Counter Business Cycles.