Categories
- Pharmacy
- Nursing
-
MBA
-
BBA
- U.P. State University
- Veer Bahadur Singh Purvanchal University, Jaunpur
- Chaudhary Charan Singh University, Meerut
- Dr. Bhimrao Ambedkar University, Agra
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Deen Dayal Upadhyaya Gorakhpur University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- BCA
-
B Ed
- Lucknow University B.Ed Books
- Chaudhary Charan Singh University/Maa Shakambhari University, Saharanpur
- Dr Bhim Rao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapeeth, Varanasi
- Chhatrapati Shahu Ji Maharaj University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj (PRSU)
- Mahatma Jyotiba Phule Rohilkhand University(Mjpru), Bareilly
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Bundelkhand University, Jhansi
- Deen Dayal Upadhyaya Gorakhpur University
- Veer Bahadur Purvanchal University (VBPU)
- Maharaja Suhel Dev State University ,Azamgarh (MSDSU)
- Raja Mahendra Pratap Singh State University, Aligarh (RMPSSU)
- Barkatullah Vishwavidyalaya (Bhopal)
- Jiwaji University (Gwalior)
- Vikram University (Ujjain)
- Dr. Harisingh Gour University (Sagar)
- Devi Ahilya Vishwavidyalaya (Indore)
- Rani Durgavati Vishwavidyalaya (Jabalpur)
- Awadhesh Pratap Singh University (Rewa)
- Maharaja Chhatrasal Bundelkhand University (Chhatarpur)
- D. EL. ED
- TET
-
B Com
-
B Sc
- B.Sc. U.P. State Universities Common Syllabus NEP
- Veer Bahadur Singh Purvanchal University, Jaunpur
- University of Lucknow
- Chaudhary Charan Singh University, Meerut
- Madhya Pradesh
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Dr. Bhimrao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- DEEN DAYAL UPADHYAYA GORAKHPUR UNIVERSITY
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Uttarakhand State Universities
- B.Sc. Bihar Universities Common Syllabus NEP
- University of Rajasthan (Jaipur)
- Haryana
-
B A
- B.A. Of U.P. State Universities Common Syllabus NEP
- Veer Bahadur Singh Purvanchal University, Jaunpur
- University of Lucknow
- Chaudhary Charan Singh University, Meerut
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Dr. Bhimrao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- Deen Dayal Upadhyaya Gorakhpur University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Madhya Pradesh
- Uttarakhand
- Bihar
- University of Rajasthan (Jaipur Syllabus as Per NEP2020)
- Haryana NEP-2020
- B Tech
Advertising And Sales Management

Author- Prof. Preeti Singh
Tax excluded
Syllabus
Advertising and Sales Management
BBA 512-18
UNIT I
Advertising: Concept and Definition, its Role and Importance. Advertising as a Means of Communication, its Objectives and Different Forms of Advertisements. Legal Ethical and Social Aspects of Advertising. Concept of Digital Marketing Communication.
Advertising Copy: Creative Copy Strategies, Message structures, Advertising Design & Layout.
UNIT II
Media Planning and Scheduling: Advertising Budget, Advertising Agences: Overview of an Advertising Agency, Role, Types, Functions and Various Departments of an Advertising Agency.
Methods to Measure Effectiveness of Advertisements: Pre and Post Testing Various Different Aspects of Advertising: Social, Ethical and Legal.
UNIT III
Sales Management: Definition, Nature, Scope and Importance of Sales Management, Evolution of Sales Management, Sales Management Strategies, Emerging Trends in Sales Management. Role and Skills of Sales Managers, Function and Qualities of a Sales Executive, Sales Objectives, Sales Strategies. Personal Selling Process.
UNIT IV
Sales Force: Recruitment and Selection Process for Sales Force, Training, Motivation and Compensation of Sales Personnel, Sales Territories and Quotas, Sales Budgets, Sales Audits, Role of Information Technology in Sales Management.