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BUSINESS ENGLISH

AUTHORS: Dr. Preeti Sharma , Mr. Vikrant Verma
ISBN : 978-93-6180-857-9
₹150.00
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AUTHORS: Dr. Preeti Sharma , Mr. Vikrant Verma
ISBN : 978-93-6180-857-9
Syllabus
BBA105
Business English
Unit 1: Functional Grammar for Business English (7 Hours)
Overview of Business English; Introduction to English as a Global Language; Introduction of Four Language Skills (L-S-R-W) for Effective Managerial Communication; Use and Corrections of Nouns & Pronouns, Verbs & Tenses, Adjectives, Adverbs, Articles and Prepositions.
Unit 2: Compositions (10 Hours)
Sentence Types (Simple, Compound, and Complex), Use and Corrections of Conjunction, Uses of Phrases and Clause; Transformations (Active-Passive, Direct-Indirect); Summary and Paragraph Writing; Passages Comprehension.
Unit 3: Paragraph Writing and Vocabulary Building (6 Hours)
Mechanics of Writing; Features and Sub-Skills Linguistic and Discoursal Writings (Cohesion, Coherence, Style, Context and Content); Fundamentals of Academic Writing, Technical Writing and Content Writing. Vocabulary Building and Concept of Word Formation – Prefixes, Suffixes, Synonyms, Antonyms, One Word Substitutions; Meaning of Important Words that are Used in Business.
Unit 4: Conversational Skills (10 Hours)
Basic English in Face-to-Face Interaction in Formal and Informal Situations: Greetings, Replying to Greetings, Introducing Others, Welcoming, Bidding Farewell; Basic Conversations for Effective Interview: Talking About Oneself (Strengths and Weakness, Likes and Dislikes, Future Plans, Describing One’s Family etc.).
Unit 5: Reading Skills (7 Hours)
Introduction to Reading Strategies- Intensive Reading and Extensive Reading; Fundamentals of Critical Reading and Critical Thinking Skills.
AKTU2024/BBA/1/5
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