BUSINESS COMMUNICATION

Syllabus

BBA104

Business Communication

Unit 1: Theory of Communication (8 Hours)

Concept of Communication; Channels and Objectives of Communication; Methods and Modes of Communication; Barriers to Communication; Impact of Technological Advancements on Communication; Verbal and Non-Verbal Communications; Characteristics of Verbal and Non-Verbal Communications.

Unit 2: Business Correspondence (8 Hours)

Business Letter Writing, Parts, Structure, Layouts—Full Block, Modified Block, Semi - Block Principles of Effective Letter Writing, Personnel Correspondence, Statement of Purpose Job Application Letter and Resume, Paragraph Writing.

Unit 3: Presentation Skills and Group Communication (8 Hours)

Principles of Effective Presentation; Making Effective Presentation; Group Communication; Group Discussion, Interview Preparation, Conducting Meetings, Drafting Notices, Agendas and Resolutions, Public Relations

Unit 4: Language and Business Writing Skills (8 Hours)

Letters of Complaints, Claims, Adjustments Sales Letters, Promotional Leaflets and Fliers Consumer Grievance Letters, Letters under Right to Information (RTI) Act.

Unit 5: Reports (8 Hours)

Layout, Types and Parts of a Report; Feasibility Reports, Investigative Reports,

Summarization: Identification of Main and Supporting/Sub Points, Presenting them in a Cohesive Manner, Use of Tables and Graphs.