Digital Marketing Management

Module 1: Introduction to Digital Marketing                      7 hours

Concept of Digital Marketing, Origin, Traditional versus Digital Marketing. Digital Marketing Strategy- The P-O-E-M Framework, Segmenting and Customising Messages, Digital Landscape. Digital Advertising Market in India. Skills Required in Digital Marketing, Digital Marketing Plan

Module -2: Display Advertising                                           7 hours

Concept of Display Advertising, Types of Display Ads, Buying Models, Display Plan Targeting- Contextual Targeting Placement Targeting, Remarketing, Interest Categories, Geographc and Language Tagging, Demographics, Mobile, Other Targeting Methods. Programmatic Digital Advertising, You Tube Advertising.

Module 3: Search Engine Advertising                                 7 hours

Understanding Ad Placement, Understanding Ad Ranks, Creating First Ad Campaign, Performance Reports.

Social Media Marketing: Building a Successful Strategy

Live Project: Create a Digital Marketing Plan

Module 4: Social Media Marketing                                      7 hours

Face Book Marketing: Facebook for Business & Facebook Insights

LinkedIn Marketing: LinkedIn Strategy, LinkedIn Analytics

Twitter Marketing: Building Content Strategy, Twitter Usage, Twitter Analytics

Instagram & Snanpchat: Objectives of Instagram, Hashtags. What is Snanpchat. Digital Public Relations

Module 5: Mobile Marketing                                               7 hours

Mobile Usage, Mobile Advertising- Mobile Advertising Models, Advantages of Mobile Advertising, Mobile Marketing Toolkit, Mobile Marketing Features- Location Based Services, Social Marketing on Mobile, QR Codes, Augmented Reality, Gamification. Tracking Mobile Campaigns- Mobile Analytics.

Live Project: Create a Mobile Advertising Project.

Module 6: Search Engine Optimization                               5 hours

Search Engine Optimisation: How Search Engines Work, Concept of Search Engine Optimisation (SEO), On Page Optimisation, Off Page Optimisation, Social Media Reach, Maintenance- SEO Tactics, Google Search Engine, Web Analytics- Key Metrics- Concepts Only