Business Communication & Management

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Dr. Dini Menon & Dr. Amita Dhakeshwar Raghatate

ISBN - 9789386488442

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₹135.00

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B.Com, Third Semester – According to the new Syllabus of ‘Rashtrasant Tukadoji Maharaj Nagpur University’

Syllabus

BUSINESS COMMUNICATION & MANAGEMENT

Unit I: Introduction

Meaning, Definition and concept of Communication, Objectives of Communication, Functions of communication Written Communication, Oral Communication, Visual Communication, Audio Visual Communication, interpersonal communication, supervisory communication, grapevine communication, barrier in communication

Unit II: Business Communication

Business communication: concept, objective, elements, purpose, importance, salient feature, principles of effective business communication. Customer care communication in business Types of business communication-company manual, house journal, placement broacher, leaflets, E MAIL. Public Relations Management- Role of public relations officer in business, group discussion,

Unit III: Technology and Business Communication

Concept of Management Information System, Role of Computer in communication, Barriers of computerised Communication – Use of internet, website and electronic media in business communication. Social media as a mean of communication.

Unit IV: MS-office Aided Communication

MS Word and its application in business communication, Role of MS-Excel and MS-Power point in communication skill, MS-excel and financial presentation, MS-power point and business communication, Use of MS-power point in business meeting as a tools of effective communication.

Reference RTMNU2017/B.COM/3/01

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