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Business Policies And Strategic Management

ISBN- 978-93-5480-153-2
AUTHORS- Dr. Saroj Kumar, Tripti Singh chowdhury
Tax excluded
ISBN- 978-93-5480-153-2
AUTHORS- Dr. Saroj Kumar, Tripti Singh chowdhury
Syllabus
Code: DSC-3C
Business Policies and Strategic Management
UNIT 1: 12hours
Concept of Business Policy, Types of Business Policies, Meaning of Strategy & Strategic Management, Process of Strategic Management and Its Importance; Vision and Mission Statement, Corporate Objectives and Process of Setting Objectives; Strategic Level Decisions – Corporate Level, Business Unit Level, and Functional Level Strategies
UNIT 2: (Core Competency, Competitive Advantage) 14hours
Environmental Analysis – Analysis of Company’s External Environment and Internal Environment; Concept of Competitive Advantage and Core Competence
Tools for Environmental Analysis - SWOT, PESTEL, and Michael Porter’s Five Forces Analysis Strategy Formulation – Strategic Alternatives – Stability Strategy, Growth Strategy, Diversification Strategy, Retrenchment Strategy, Michael Porter’s Generic Strategies, Ansoff’s Matrix
UNIT 3: 14ours
Portfolio Analysis – BCG Matrix, GE Model, Porter’s Value Chain, Formulating Long-Term Objectives and Grand Strategies, Concept of Vertical Integration & Horizontal Integration, and its Benefits; Corporate Restructuring – Mergers & Amalgamation, Takeover, Divestiture, Acquisition and Joint Venture.
UNIT 4: 10hours
Strategic Implementation – Functional Implementation, Structural Implementation, Behavioural Implementation, Operational Implementation.
Strategic Evaluation – Strategic Control – Operational Control, Evaluation Techniques for Strategic and Operational Control.