Business Policies And Strategic Management

Syllabus

Code: DSC-3C

Business Policies and Strategic Management

UNIT 1:                                                                              12hours

Concept of Business Policy, Types of Business Policies, Meaning of Strategy & Strategic Management, Process of Strategic Management and Its Importance; Vision and Mission Statement, Corporate Objectives and Process of Setting Objectives; Strategic Level Decisions – Corporate Level, Business Unit Level, and Functional Level Strategies

UNIT 2:  (Core Competency, Competitive Advantage) 14hours

Environmental Analysis – Analysis of Company’s External Environment and Internal Environment; Concept of Competitive Advantage and Core Competence 

Tools for Environmental Analysis - SWOT, PESTEL, and Michael Porter’s Five Forces Analysis     Strategy Formulation – Strategic Alternatives – Stability Strategy, Growth Strategy, Diversification Strategy, Retrenchment Strategy, Michael Porter’s Generic Strategies, Ansoff’s Matrix

UNIT 3:                                                                                 14ours

Portfolio Analysis – BCG Matrix, GE Model, Porter’s Value Chain, Formulating Long-Term Objectives and Grand Strategies, Concept of Vertical Integration & Horizontal Integration, and its Benefits; Corporate Restructuring – Mergers & Amalgamation, Takeover, Divestiture, Acquisition and Joint Venture. 

UNIT 4:                                                                              10hours

Strategic Implementation – Functional Implementation, Structural Implementation, Behavioural Implementation, Operational Implementation.