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Strategic Management
₹280.00
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Buy Latest Strategic Management Book for Mba 3rd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Authors : Dr. Vijay Dagdupant Kulkarni and Dr.Sarita Abhay Dhawale
ISBN-978-93-5755-026-0
Syllabus
MBA: 301
Strategic Management
Unit-1
Understanding Strategy: Concept of Strategy, Levels of Strategy - Corporate, Business and Functional. Strategic Management - Meaning and Characteristics. Distinction between Strategy and Tactics, Strategic Management Process, Stakeholders in Business, Roles of Stakeholder in Strategic Management. Strategic Intent – Meaning, Hierarchy, Attributes, Concept of Vision & Mission - Process of Envisioning, Difference between Vision & Mission. Characteristics of Good Mission Statements. Business Definition Using Abell’s three Dimensions. Objectives and Goals, Linking Objectives to Mission & Vision. Critical Success Factors (CSF), Key Performance Indicators (KPI), KeyResult Areas (KRA). Components of a Strategic Plan, Analysing Company’s External Environment: Environmental appraisal, Scenario Planning – Preparing an Environmental Threat and Opportunity Profile (ETOP). Analysing Industry Environment: Industry Analysis - Porter’s Five Forces Model of Competition, Entry & Exit Barriers. (7+2)
Unit-2
Analysing Company’s Internal Environment: Resource based view of a Firm. Analysing Company’s Resources and Competitive Position - Meaning, Types & Sources of Competitive Advantage, Competitive Parity & Competitive Disadvantage. VRIO Framework, Core Competence, Characteristics of Core Competencies, Distinctive Competitiveness. Benchmarking as a Method of Comparative Analysis. Value Chain Analysis Using Porter’s Model: Primary & Secondary Activities. Organisational Capability Profile: Strategic Advantage Profile, Concepts of Stretch, Leverage & Fit, ways of Resource Leveraging – Concentrating, Accumulating, Complementing, Conserving, Recovering. Portfolio Analysis: Business Portfolio Analysis – BCG Matrix – GE 9 Cell Model. (7+2)
Unit-3
Generic Competitive Strategies: Meaning of Generic Competitive Strategies, Low Cost, Differentiation, Focus – when to use which Strategy. Grand Strategies: Stability, Growth (Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic Alliances & Collaborative Partnerships), Retrenchment – Turnaround, Divestment, Liquidation, Outsourcing Strategies. (7+2)
Unit-4
Strategy Implementation: Barriers to Implementation of Strategy, Mintzberg’s 5 Ps – Deliberate & Emergent Strategies. Mc Kinsey’s 7s Framework. Organisation Structures for Strategy Implementation: Entrepreneurial, Functional, Divisional, SBU, Matrix, Network Structures, Cellular/ Modular Organisation, Matching Structure to Strategy, Organisational Design for Stable Vs. Turbulent Environment, Business Continuity Planning. Changing Structures & Processes: Reengineering & Strategy Implementation – Principles of Reengineering. Corporate Culture: Building Learning Organisations, Promoting Participation Through Technique of Management by Objectives (MBO). Strategy Evaluation: Operations Control and Strategic Control - Symptoms of Malfunctioning of Strategy – Concept of Balanced Scorecard for Strategy Evaluation. (7+2)
Unit-4
Blue Ocean Strategy: Difference between Blue & Red Ocean Strategies, Principles of Blue Ocean Strategy, Strategy Canvass & Value Curves, Four Action framework. Business Models: Meaning & Components of Business Models, New Business Models for Internet Economy– E-Commerce Business Models and Strategies – Internet Strategies for Traditional Business –Virtual Value Chain. Sustainability & Strategic Management: Start ups- growth and Reasons for Decline. Threats to Sustainability, Integrating Social & Environmental Sustainability issues in Strategic Management, Meaning of Triple Bottom Line, People-Planet-Profits. (7+2)
SPPU2023/MBA/3/01
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