International Business

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Buy a latest edition of International Business MBA 3rd Semester prescribed as per Anna University syllabus by Thakur Publication Pvt. Ltd.

ISBN - 978-93-5480-491-5

Authors - S. Jebastine Suthan Raja , A. Manikandan

Anna University, MBA, Third Semester
Syllabus
 
 
BA5301: INTERNATIONAL BUSINESS MANAGEMENT L T P C
3 0 0 3
OBJECTIVE
To familiarize the students to the basic concepts of international business management.
 
UNIT I
INTRODUCTION                                                                                                                                     6
International Business –Definition – Internationalizing business-Advantages – factors causing globalization of business- international business environment – country attractiveness –Political, economic and cultural environment – Protection Vs liberalization of global business environment.
 
UNIT II
INTERNATIONAL TRADE AND INVESTMENT                                                                               11
Promotion of global business – the role of GATT/WTO – multilateral trade negotiation and agreements – VIII & IX, round discussions and agreements – Challenges for global business – global trade and investment – theories of international trade and theories of international investment – Need for global competitiveness – Regional trade block – Types – Advantages and disadvantages – RTBs across the globe – brief history.
 
UNIT III
INTERNATIONAL STRATEGIC MANAGEMENT                                                                            11
Strategic compulsions-Standardization Vs Differentiation – Strategic options – Global portfolio management- global entry strategy – different forms of international business – advantages -organizational issues of international business – organizational structures – controlling of international business – approaches to control – performance of global business- performance evaluation system.
 
UNIT IV
PRODUCTION, MARKETING, FINANCIAL AND HUMAN RESOURCE MANAGEMENT OF GLOBAL BUSINESS                                                                                                                                               11
Global production –Location –scale of operations- cost of production – Make or Buy decisions – global supply chain issues – Quality considerations- Globalization of markets, marketing strategy – Challenges in product development , pricing, production and channel management- Investment decisions – economic- Political risk – sources of fund- exchange –rate risk and management – strategic orientation – selection of expatriate managers- Training and development – compensation.
 
UNIT V
CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS
MANAGEMENT                                                                                                                                       6
Disadvantages of international business – Conflict in international business- Sources and types of conflict – Conflict resolutions – Negotiation – the role of international agencies –Ethical issues in international business – Ethical decision-making.
 
TOTAL: 45 PERIODS
 
 
 
 
AUC2022/MBA/03/2
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