New Enterprise And Innovation Management

Unit

Course Description

Sessions

I

Introduction to Entrepreneurship: Entrepreneurship and Enterprise: Concept, Role in Economic Development. Entrepreneurial Competencies: Awareness, Assessment, and Development. Entrepreneurial and Intrapreneurial Mind. Entrepreneur– Meaning, Importance, Traits, Types. Entrepreneurial Environment – Global Entrepreneurship Environment and Business Climate in India.

3

II

Starting the Venture: Generating Business Idea – Sources of New Ideas, Methods of Generating Ideas, Creative Problem Solving, Opportunity Recognition; Environmental Scanning, Competitor, and Industry Analysis; Feasibility Study – Market Feasibility, Technical/Operational Feasibility, Financial Feasibility.

3

III

New Venture Creation: Minimum Viable Product Development and Testing, Preparation of Business Plan and its Importance. Requisites of a Good Business Plan.

3

IV

Functional Plans: Marketing Plan: Marketing Research for the New Venture, Steps in Preparing Marketing Plan, Contingency Planning; Organisational Plan: form of Ownership, Designing Organisation Structure, Financial Plan: Preparing Financial Plan for New Venture—Need and Significance of Cash Budget, Working Capital, Performa Income Statement, Performa Cash Flow, Performa Balance Sheet, Break Even Analysis.

4

V

Sources of Finance: Sources of External Finance, Short Term as well as Long Term, Debt or Equity Financing, Commercial Banks, Angel Investors, Venture Capital; Financial Institutions Supporting Entrepreneurs;

3

VI

Entrepreneurship Development and Government: Role of Central Government and State Government in Promoting Entrepreneurship,

Statutory Obligation in Starting a Unit (General Like Income Tax, VAT, CST or GST, Service Tax, Excise and Customs, Labour Laws, etc.) Start up Strategies. Dealing with Outside Agencies Like Consultant, Contractors, etc. Key Marketing Issue of New Venture. Starting a Franchising Business. Starting an E-Commerce Venture. Buying a Running Business.

Introduction to Various Incentives, Subsidies and Grants, Export Oriented Units, Fiscal and Tax Concessions Available. Development of Women Entrepreneurs. Institutes Supporting Entrepreneurs - SIDBI, NABARD, KVIC, NBMSME. Start Up India, Make in India

4

VII

Legal Issues: Intellectual Property Rights Patents, Trademarks, Copy Rights, Trade Secrets, Licensing, Franchising. Cause of Failure of New Ventures and Strategies to Deal with, Growth Strategies for a New Enterprise.

2

VIII

Innovation Management: Innovation Management an Introduction, Types of Innovations Organisational Setups that Facilitate Innovations, Incubators and Accelerators- Role in Facilitating Entrepreneurship.

2