Business Research Methods

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Dr. T. Vetrivel, Dr. P. Priyadarsini 

MBA, Second Semester,  Anna University Chennai 
Syllabus
 
BUSINESS RESEARCH METHODS
 
Unit 1: Introduction                                                                                                                                       (9)
Business Research – Definition and Significance – The Research Process – Types of Research – Exploratory and Causal Research – Theoretical and Empirical Research – Cross –Sectional and time – Series Research – Research questions/Problems – Research Objectives – Research Hypotheses – Characteristics – Research in an Evolutionary Perspective – the Role of Theory in Research.
 
Unit 2: Research Design and Measurement                                                                                           (9)
Research design – Definition – types of Research Design – Exploratory and Causal Research Design – Descriptive and Experimental Design – Different Types of Experimental Design – Validity of Findings – Internal and External Validity – Variables in Research – Measurement and Scaling – Different Scales – Construction of Instrument – Validity and Reliability of Instrument.
 
Unit 3: Data Collection                                                                                                                                   (9)
Types of Data – Primary versus Secondary Data – Methods of Primary Data Collection – Survey versus Observation – Experiments – Construction of Questionaire and Instrument – Validation of Questionaire – Sampling Plan – Sample Size – Determinants Optimal Sample Size – sampling Techniques – Probability versus Non-Probability Sampling Methods.
 
Unit 4: Data Preparation and Analysis                                                                                                   (9)
Data Preparation – Editing – Coding – Data Entry – Validity of Data – Qualitative versus Quantitative Data Analyses – Bivariate and Multivariate Statistical Techniques – Factor Analysis – Discriminant Analysis – Cluster Analysis – Multiple Regression and Correlation – Multi-dimensional Scaling – Application of Statistical Software for Data Analysis.
 
Unit 5: Report Design, Writing and Ethics in Business Research                                                (9)
Research Report – Different Types – Contents of Report – Need of Executive Summary – Chapterization – Contents of Chapter – Report Writing – The Role of Audience – Readability – Comprehension – Tone – Final Proof – Report Format – Title of the Report – Ethics in Research – Ethical Behavior of Research – Subjectivity and Objectivity in Research.
AUC2018/MBA/2/02

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