Business Research Methods | MBA 2nd Sem | JNTUK

BUSINESS RESEARCH METHODS

UNIT 1

Introduction: Nature and Importance of Research, The Role of Business Research, Aims of Social Research, Research Process, Pure Research vs. Applied Research, Qualitative Research vs Quantitative Research, Exploratory Research, Descriptive Research and Experimental Research, Ethical Issues in Business Research. Research Process – Types of Research –Defining Research Problem – Formulation of Hypothesis – Testing of Hypothesis.

UNIT 2

Data Base: Discussion on Primary Data and Secondary Data, Tools and Techniques of Collecting Data. Methods of Collecting Data. Sampling Design and Sampling Procedures. Random Vs. Nonrandom Sampling Techniques, Determination of Sample Size and an Appropriate Sampling Design. Designing of Questionnaire –Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale – Ratio Scale – Guttman Scale – Likert Scale – Schematic Differential Scale.

UNIT 3

Survey Research and Data Analysis: Media used to Communicate with Respondents, Personal Interviews, Telephone Interviews, Self-Administered Questionnaires, Selection of an Appropriate Survey Research Design, the Nature of Field Work, Principles of Good Interviews and Field Work Management. Editing – Coding – Classification of Data – Tables and Graphic Presentation – Preparation and Presentation of Research Report.

UNIT 4

Statistical Inference & Quality Control: Tests of Hypothesis, Introduction to Null Hypothesis vs Alternative Hypothesis, Parametric vs. Non-Parametric Tests, Procedure for Testing of Hypothesis, Tests of Significance for Small Samples, Application, t-test, Chi Square test. Statistical Quality Control Upper Quality Charts p charts LCL UCL, BAR CHARTS. Attribute Charts and Industrial  Applications.

UNIT 5

Multivariate Analysis: Nature of Multivariate Analysis, Classifying Multivariate Techniques, Analysis of Dependence, Analysis of Interdependence. Bivariate Analysis-tests of Differences-t test for Comparing two Means and Z-test for Comparing two Proportions and ANOVA for Complex Experimental Designs.

Relevant cases have to be discussed in each unit and in examination case is compulsory from any unit.