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Business Research Methodology
ISBN - 9789382249504
AUTHORS- L.R Dagar & Pankaj Arora
₹170.00
Tax excluded
Kurukshetra University, MBA, Fourth SemesterSyllabus BUSINESS RESEARCH METHODOLOGY(CP-205) Introduction to Research Methodology: Research-Meaning, Nature, Scope, Objectives and Types; Research Process. Hypothesis:- Qualities of Good Hypothesis, Scientific Method of Research. Recent Trends in Usage of Research in Indian Corporate Sector. Research Design- Meaning and Need of a Research Design, Exploratory, Descriptive, Experimental Research Design, Qualitative Research, Observation Studies, Surveys, Experiments & Test Markets. Sources of Data- Nature and Types, Sampling Techniques- Nature and Types, Sampling Errors. Scaling & Measurement Techniques Data Editing, Coding and Tabulation, Analysis & Interpretation of Data Business Research Reports-Format, Criterion for Judgment of Good Research Report Advance Techniques of Data Analysis: Factor analysis. Conjoint Analysis, Cluster Analysis & Multidimensional Scaling. Use of SPSS & Other Softwares in Research. Use of Statistical Tools such as Correlation, Regression.
KUK2022/MBA/2/05
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