Business Analytics

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Authors : Pravesh kumar singh, Dileep singh

ISBN : 978-93-88809-54-2

According to the new syllabus of ‘Gujarat Technological University’
MBA, Semester – II
BUSINESS ANALYTICS (BA)
 
Module
Contents
Sessions
Marks
I
Introduction to Business Analytics (BA) – Need, Components, Types and Techniques (Descriptive, Predictive and Prescriptive); Key Purpose of Using IT in Business; Information Users and Their Requirements; Framework for Data Driven Decision Making;
8
14
II
Types of Digital Data – Definition, Sources, Storage and Characteristics of Structured, Unstructured and Semi-Structured Data; On Line Analytical Processing (OLAP) versus Online Transaction Processing (OLTP); Data Models for OLTP and OLAP
10
21
III
Definitions and Examples in Business Intelligence, Data Mining, Big Data, Web and Social Media Analytics, Machine Learning, Data Science, Data Lake; Various Perspectives of Managing Data; Need, Features and Use of Business Intelligence (BI); BI Component Framework; Business Intelligence versus Business Analytics
10
21
IV
Analytics in Business Support Functions – Human Capital Analytics, IT Analytics, Sales & Marketing Analytics; Analytics in Industries – Telecom, Retail, Healthcare; Analytical Application Development; Process for Designing and Developing Social Media Analytics Application
08
14
GTU/2020/MBA/02/1
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