Categories
- Pharmacy
-
Nursing
-
MBA
-
BBA
- U.P. State University
- Veer Bahadur Singh Purvanchal University, Jaunpur
- Chaudhary Charan Singh University, Meerut
- Dr. Bhimrao Ambedkar University, Agra
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Deen Dayal Upadhyaya Gorakhpur University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
-
BCA
- UP State Universities
- University of Pune
- I.K.Gujral Punjab Technical University (PTU)
- University of Rajasthan
- Rashtrasant Tukadoji Maharaj Nagpur University
- Uttar Pradesh NEP2020
- University of Rajasthan ,Jaipur (According to NEP-2020)
- BCCA (B. Com - Computer Science)
- Haryana
- West Bengal
- BBA (CA)
- PUNE BCA (Sci,Commerce)/B.Com (CA)
- Dr. A. P. J. Abdul Kalam Technical University, Lucknow ( AKTU )
- MCA
-
B Ed
- Lucknow University B.Ed Books
- Chaudhary Charan Singh University/Maa Shakambhari University, Saharanpur
- Dr Bhim Rao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapeeth, Varanasi
- Chhatrapati Shahu Ji Maharaj University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj (PRSU)
- Mahatma Jyotiba Phule Rohilkhand University(Mjpru), Bareilly
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Bundelkhand University, Jhansi
- B.A,B.ed
- B.Sc, B.ed
- Deen Dayal Upadhyaya Gorakhpur University
- Veer Bahadur Purvanchal University (VBPU)
- Maharaja Suhel Dev State University ,Azamgarh (MSDSU)
- Raja Mahendra Pratap Singh State University, Aligarh (RMPSSU)
- Barkatullah Vishwavidyalaya (Bhopal)
- Jiwaji University (Gwalior)
- Vikram University (Ujjain)
- Dr. Harisingh Gour University (Sagar)
- Devi Ahilya Vishwavidyalaya (Indore)
- Rani Durgavati Vishwavidyalaya (Jabalpur)
- Awadhesh Pratap Singh University (Rewa)
- Maharaja Chhatrasal Bundelkhand University (Chhatarpur)
- D. EL. ED
- TET
-
B Com
-
B Sc
- B.Sc. U.P. State Universities Common Syllabus NEP
- Veer Bahadur Singh Purvanchal University, Jaunpur
- University of Lucknow
- Chaudhary Charan Singh University, Meerut
- Madhya Pradesh
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Dr. Bhimrao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- DEEN DAYAL UPADHYAYA GORAKHPUR UNIVERSITY
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Uttarakhand State Universities
- B.Sc. Bihar Universities Common Syllabus NEP
- University of Rajasthan (Jaipur)
- Haryana
-
Bachelor of Arts [B.A.]
- B.A. Of U.P. State Universities Common Syllabus NEP
- Veer Bahadur Singh Purvanchal University, Jaunpur
- University of Lucknow
- Chaudhary Charan Singh University, Meerut
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Dr. Bhimrao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- Deen Dayal Upadhyaya Gorakhpur University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Madhya Pradesh
- Uttarakhand
- Bihar
- University of Rajasthan (Jaipur Syllabus as Per NEP2020)
- Haryana NEP-2020
- B Tech
- LLB
- SWA Education

AUTHPORS : Mrs. Veera Thakur , Mrs Namrata Dubey
ISBN : 978-93-6180-392-5
Marketing Management
AUTHPORS : Mrs. Veera Thakur , Mrs Namrata Dubey
ISBN : 978-93-6180-392-5
₹260.00
Tax excluded
Syllabus
Course Code: MB02092031
MARKETING MANAGEMENT
Module
|
Module Content
|
Sessions
|
Marks
|
I
|
Basics of Marketing Management
· Definition, Scope, Core Concepts, Tasks · Basic 4P’s of Marketing Mix & Updated P’s of Marketing Mix · Company’s Orientation towards Marketplace · Marketing as a value delivery process & Value Chain · Content of a Marketing Plan (very briefly) Capturing Marketing Insights
· Analyzing the macro-environment Creating Customer Value:
· Customer Perceived value · Cultivating Customer Relationship Understanding Consumers’ Markets
· Consumer Buying Decision Process Understanding Business Markets
· Business v/s consumer markets · Buying Situations, Participants · Process |
11
|
25
|
II
|
Segmentation, Targeting and Positioning (STP)
Segmentation:
· Bases of Segmenting Consumer Markets and Business Markets Targeting:
· Meaning, effective segmentation criteria, evaluating and selecting the market segments Positioning:
· Developing and establishing Brand Positioning · Differentiation strategies Dealing with Competition
· Competitive Strategies – Leaders, Challengers, Followers, Nichers · Product Life Cycle(PLC) Strategies Developing Product Strategy
· Product characteristics and Classification · Product hierarchy · Product system and mix · Product Line and Length decisions · Packaging, Labeling and Warranties |
10
|
25
|
III
|
New Product Development:
· Process & Challenges Brand Management:
· Brand Equity · Brand Equity Models–CBBE · Devising Branding Strategies
Developing Services
· Definition, categories · Distinctive Characteristics · Service Differentiation Pricing Decisions
· Consumer Psychology and Pricing · Setting up the price Price Adaptation and Strategies |
12
|
25
|
IV
|
Managing Distribution Channels
· Marketing Channels
Retailing, Wholesaling and Logistics Management
Managing Marketing Communications
· Role of Marketing Communication · Developing Effective Communication · Managing IMC
Managing Mass Communications
Advertising:
· 5 M’s Sales Promotions:
· Major sales promotion tools Events, Experiences:
Objectives and sponsorship decisions PR:
· Functions and PR decisions · Tools in marketing PR
Managing Personal Communications:
Direct Marketing:
· Benefits, different direct marketing channels Interactive Marketing:
· Advantages and disadvantages · Interactive marketing communication options Word-of-mouth:
· Platforms–Social Media, Viral marketing, opinion leaders Personal Selling:
Major steps in effective selling
|
12
|
25
|
V
|
Practical
· Studying the Market Segmentation bases used by various companies to segment the markets for their products. · Studying distribution strategies of various companies · Analyze a few new products / services launched recently and their marketing mix · Studying the product life cycle of various products/brands with strategies adopted at various level Compare and analyze marketing communications of a few brands in the same product / service category |
15
|
NIL
|
21 |
GTU/2025/MBA/02/03
92 Items
New
6 other products in the same category:
Comments (0)
No customer reviews for the moment.
Your review appreciation cannot be sent
Report comment
Are you sure that you want to report this comment?
Report sent
Your report has been submitted and will be considered by a moderator.
Your report cannot be sent
Write your review
Review sent
Your comment has been submitted and will be available once approved by a moderator.
Your review cannot be sent
Viewed products
Customers who bought this product also bought:
Research Methodology
Price
₹190.00
AUTHORS : Dr. Saroj Kumar , MS Namrata Dubey
ISBN : 978-93-6180-042-9
Product and Brand Management
Price
₹260.00
Author's Name- Dr. Saroj Kumar, Mrs. Tripti Singh Chowdhury
Production And Operations...
Price
₹260.00
AUTHORS :Mrs.Priyanka Singh , Mr. Vipin Singh
ISBN : 978-93-6180-772-5
Business Environment | MBA...
Price
₹250.00
Buy Latest Business Environment Book for Mba 1st Semester in English language specially designed for AU ( Andhra University , Andhra Pradesh) By...
Financial Management
Price
₹210.00
Buy Latest Financial Management Book for Mba 2nd Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By...
Legal and Business...
Price
₹270.00
Buy Latest Legal and Business Environment Book for Mba 1st Semester in English language specially designed for jntuk (Jawaharlal Nehru...