INVESTMENT MANAGEMENT विनियोग प्रबंध

Syllabus ¼ikB~;Øe½

BCMK/MJC-5: Tourism Marketing

Unit 1: Understanding Marketing and Marketing Process

Marketing Concepts, Nature and Scope of Marketing, Marketing Mix, Marketing Environment, Strategic Planning and Marketing Process, Organizing and Implementing Marketing in the Organization. Services Marketing: Concept, Definition, Characteristics with Special Emphasis on Tourism Services. [Lecture 10]

Unit 2: Developing Marketing Opportunities and Strategies

Marketing Information Systems and Marketing Research, Consumer Markets and Consumer Behaviour, Business Markets and Buyer Behaviour, Market Segmentation - Targeting and Positioning for Competitive Advantage. [Lecture 10]

Unit 3: Developing the Tourism Marketing Mix

Managing the Product/Service, Product Decisions- Product Line, Product Mix, Product Life Cycle, New Product Development, Branding and Packaging Decisions, Pricing Products Pricing Considerations and Approaches. Pricing Strategies and Methods. [Lecture 10]

Unit 4: Distribution Channel and Logistics Management

Channel Selection, Cooperation and Conflict Management, Promotion Decision, Promotion Mix: Advertising, Sales Promotion,Selling & Publicity; Additional P's of Tourism Services Personal [Lecture 10]

Unit 5: Issues in Marketing

Global Marketing, Direct Marketing, Marketing on the Web, Green Marketing, Social Responsibility and Marketing Ethics, Consumerism and Legal Issues. [Lecture 10]

BCMK/MJC-5: i;ZVu foi.ku

bdkbZ 1&foi.ku ,oa foi.ku çfØ;k dks le>uk

foi.ku vo/kkj.kk,¡] foi.ku dh ç—fr ,oa {ks=] foi.ku feJ.k] foi.ku okrkoj.k] j.kuhfrd fu;kstu ,oa foi.ku çfØ;k] laxBu esa foi.ku dk vk;kstu ,oa dk;kZUo;uA lsok foi.ku& vo/kkj.kk] ifjHkk"kk] i;ZVu lsokvksa ij fo'ks"k tksj nsus okyh fo'ks"krk,¡A    [O;k[;ku 10]

bdkbZ 2&foi.ku volj ,oa j.kuhfr fodflr djuk

foi.ku lwpuk ç.kkyh ,oak foi.ku vuqla/kku] miHkksDrk cktkj ,oa miHkksDrk O;ogkj] O;kolkf;d cktkj ,oa Øsrk O;ogkj] cktkj foHkktu & çfrLi/khZ ykHk ds fy, y{;hdj.k ,oa fLFkfr fu/kkZj.kA [O;k[;ku 10]

bdkbZ 3&i;ZVu foi.ku feJ.k dk fodkl

mRikn/lsok dk çcU/k] mRikn fu.kZ;& mRikn ykbu] mRikn feJ.k] mRikn thou pØ] u, mRikn dk fodkl] czkafMax ,oa iSdsftax fu.kZ;] mRiknksa dk ewY; fu/kkZj.k] ewY; fu/kkZj.k laca/kh fopkj rFkk –f"Vddks.kA ewY; fu/kkZj.k j.kuhfr;k¡ ,oa fof/k;k¡A [O;k[;ku 10]

bdkbZ 4&forj.k iz.kkyh ,oa jln çcU/k

iz.kkyh p;u] lg;ksx ,oa la?k"kZ çcU/k] lao/kZu fu.kZ;] lao/kZu feJ.k: foKkiu] foØ; lao/kZu] foØ; ,oa çpkj; i;ZVu lsokvksa ds vfrfjDr P's O;fDrxrA [O;k[;ku 10]

bdkbZ 5&foi.ku esa eqís (leL;k,¡)

oSf'od foi.ku] çR;{k foi.ku] osc ij foi.ku] gfjr foi.ku] lkekftd mÙkjnkf;Ro ,oa foi.ku uSfrdrk] miHkksDrkokn ,oa oS/kkfud eqís (leL;k,¡)A [O;k[;ku 10]

BCMK/MJC-5: Tourism Marketing

Unit 1: Understanding Marketing and Marketing Process

Marketing Concepts, Nature and Scope of Marketing, Marketing Mix, Marketing Environment, Strategic Planning and Marketing Process, Organizing and Implementing Marketing in the Organization. Services Marketing: Concept, Definition, Characteristics with Special Emphasis on Tourism Services. [Lecture 10]

Unit 2: Developing Marketing Opportunities and Strategies

Marketing Information Systems and Marketing Research, Consumer Markets and Consumer Behaviour, Business Markets and Buyer Behaviour, Market Segmentation - Targeting and Positioning for Competitive Advantage. [Lecture 10]

Unit 3: Developing the Tourism Marketing Mix

Managing the Product/Service, Product Decisions- Product Line, Product Mix, Product Life Cycle, New Product Development, Branding and Packaging Decisions, Pricing Products Pricing Considerations and Approaches. Pricing Strategies and Methods. [Lecture 10]

BCMK/MJC-5: i;ZVu foi.ku

bdkbZ 1&foi.ku ,oa foi.ku çfØ;k dks le>uk

foi.ku vo/kkj.kk,¡] foi.ku dh ç—fr ,oa {ks=] foi.ku feJ.k] foi.ku okrkoj.k] j.kuhfrd fu;kstu ,oa foi.ku çfØ;k] laxBu esa foi.ku dk vk;kstu ,oa dk;kZUo;uA lsok foi.ku& vo/kkj.kk] ifjHkk"kk] i;ZVu lsokvksa ij fo'ks"k tksj nsus okyh fo'ks"krk,¡A    [O;k[;ku 10]

bdkbZ 2&foi.ku volj ,oa j.kuhfr fodflr djuk

foi.ku lwpuk ç.kkyh ,oak foi.ku vuqla/kku] miHkksDrk cktkj ,oa miHkksDrk O;ogkj] O;kolkf;d cktkj ,oa Øsrk O;ogkj] cktkj foHkktu & çfrLi/khZ ykHk ds fy, y{;hdj.k ,oa fLFkfr fu/kkZj.kA [O;k[;ku 10]

bdkbZ 3&i;ZVu foi.ku feJ.k dk fodkl

mRikn/lsok dk çcU/k] mRikn fu.kZ;& mRikn ykbu] mRikn feJ.k] mRikn thou pØ] u, mRikn dk fodkl] czkafMax ,oa iSdsftax fu.kZ;] mRiknksa dk ewY; fu/kkZj.k] ewY; fu/kkZj.k laca/kh fopkj rFkk –f"Vdks.kA ewY; fu/kkZj.k j.kuhfr;k¡ ,oa fof/k;k¡A [O;k[;ku 10]