RURAL MARKETING IN INDIA Bihar B.Com 4,5th Sem

Unit

Topic

No. of Lectures

1

Rural Marketing: Rural Marketing - Concept. Nature and Scope, Importance, Rural Vs Urban Marketing Rural Marketing Environment, Emerging Rural Markets After Globalisation

10

2

Rural Consumer: Rural Consumer Characteristics, Attitudes and Behaviour, Buying Patterns and Influences. Segmenting Rural Markets.

10

3

Rural Marketing Strategies: Rural Marketing Strategies, Product Planning for Rural Markets, Quality and Size, Pricing Decisions, Packaging and Branding Decisions.

10

4

Promotion and Distribution in Rural Markets: Promotion and Distribution in Rural Markets, Distribution Channels and Logistics in Rural Markets.

10

5

Input and Output Marketing: Input and Output Marketing Agricultural Marketing System and Practices, Problems in Agricultural Marketing, Role of Government in Marketing of Agricultural Products Cooperative Marketing.

10

bdkbZ

fo"k;

O;k[;kuksa dh la[;k

1

xzkeh.k foi.ku&xzkeh.k foi.ku & vo/kkj.kkA ç—fr ,oa {ks=] egRo] xzkeh.k cuke 'kgjh foi.ku xzkeh.k foi.ku okrkoj.k] oS'ohdj.k ds ckn mHkjrs xzkeh.k cktkj

10

2

xzkeh.k miHkksDrk&xzkeh.k miHkksDrk fo'ks"krk,¡] –f"Vdks.k ,oa O;ogkj] Ø; izk:i ,oa çHkkoA xzkeh.k cktkjksa dk foHkktuA

10

3

xzkeh.k foi.ku j.kuhfr;k¡&xzkeh.k foi.ku j.kuhfr;k¡] xzkeh.k cktkjksa ds fy, mRikn ;kstuk] xq.koÙkk ,oa vkdkj] ewY; fu/kkZj.k fu.kZ;] iSdsftax ,oa czkafMax fu.kZ;A

10

4

xzkeh.k cktkjksa esa lo/kZu ,oa forj.k&xzkeh.k cktkjksa esa lo/kZu ,oa forj.k] xzkeh.k cktkjksa esa forj.k ek/;e ,oa jlnA

10

5

buiqV ,oa vkmViqV foi.ku&buiqV ,oa vkmViqV foi.ku —f"k foi.ku ç.kkyh ,oa çFkk,¡] —f"k foi.ku esa leL;k,¡] —f"k mRiknksa ds foi.ku esa ljdkj dh Hkwfedk lgdkjh foi.kuA

10

Unit

Topic

No. of Lectures

1

Rural Marketing: Rural Marketing - Concept. Nature and Scope, Importance, Rural Vs Urban Marketing Rural Marketing Environment, Emerging Rural Markets After Globalisation

10

2

Rural Consumer: Rural Consumer Characteristics, Attitudes and Behaviour, Buying Patterns and Influences. Segmenting Rural Markets.

10

3

Rural Marketing Strategies: Rural Marketing Strategies, Product Planning for Rural Markets, Quality and Size, Pricing Decisions, Packaging and Branding Decisions.

10

bdkbZ

fo"k;

O;k[;kuksa dh la[;k

1

xzkeh.k foi.ku&xzkeh.k foi.ku & vo/kkj.kkA ç—fr ,oa {ks=] egRo] xzkeh.k cuke 'kgjh foi.ku xzkeh.k foi.ku okrkoj.k] oS'ohdj.k ds ckn mHkjrs xzkeh.k cktkj

10

2

xzkeh.k miHkksDrk&xzkeh.k miHkksDrk fo'ks"krk,¡] –f"Vdks.k ,oa O;ogkj] Ø; izk:i ,oa çHkkoA xzkeh.k cktkjksa dk foHkktuA

10

3

xzkeh.k foi.ku j.kuhfr;k¡&xzkeh.k foi.ku j.kuhfr;k¡] xzkeh.k cktkjksa ds fy, mRikn ;kstuk] xq.koÙkk ,oa vkdkj] ewY; fu/kkZj.k fu.kZ;] iSdsftax ,oa czkafMax fu.kZ;A

10