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Business Research Methods
Dr. Supriya Dhillon and Sudhira Mantry
₹105.00
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BBA,Maharishi Dayanand University, Fourth SemesterSyllabusUnit-IBusiness Research – Meaning, Types, Managerial Value of Business Research; Theory and Research – Components, Concept, Constructs, Definition Variables, Proposition and Hypothesis, Deductive and Inductive Theory; Nature and Process and Importance of Problem Definition, Purpose and Types of Research Proposal, Ingredients of Research Proposal. Unit-IIResearch Design – Meaning, Classification and Elements of Research Design, Methods and Categories of Exploratory Research, Basic Issues in Experimental Design, Classification of Experimental Design; Concept and their Measurement, Measurement Scales. Unit-IIISample Design and Sampling Procedure, Determination of Sample Size, Research Methods of Collecting Primary Data, Issues in Construction of Questionnaire. Unit-IVStages of Data Analysis, Nature and Types of Descriptive Analysis, Univariant and Divariat Tests of Statistical Significance, Meaning and Types of Research Report, Ingredients of Research Report.
MDU/BBA/4/04
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