Business Research Methods

                                                                                                Syllabus

                                                                    BBA 401 BUSINESS RESEARCH METHOD  

UNIT I

Research Methodology: Definition, Objectives, Scope in Management Research, Process of Research and Limitations. Research Design: Formulating the Research Problem, Choice of Research Design, Types of Research Design, Sources of Experimental Errors 

UNIT II

Sampling: Advantages and Limitations of Sampling, Sampling Process, Types of Sampling: Non-Probability Sampling Techniques, Probability Sampling Techniques, Sampling, and Non-Sampling Errors. Data Collection: Primary, Secondary Data Collection, Observation Methods and Survey Method.

UNIT III

Measurement Concept, Levels of Measurement—Nominal, Ordinal, Interval and Ratio Attitude Measurement: Comparative Scaling Techniques, Non-Comparative Scaling Techniques, Questionnaire Designing: Types, Guidelines for Developing a Good Questionnaire

UNIT-IV

Data Preparation and Analysis: Editing, Coding, Cross Tabulation and Practices Through Excel (Basic Concepts) Report Writing: Types of Research Reports, Guidelines for Writing a Report, Report Format, Guidelines for Evaluating a Report.