Business Ethics and Corporate Social Responsibility

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ISBN-9789389627701

Author's Name- Dr. Saroj Kumar, Mr. Vikrant Verma

                                                                                                                                                                       Syllabus

BBA 401 BUSINESS RESEARCH METHODS

UNIT I

Research Methodology: Definition, Objectives, Scope in Management Research, Process of Research and Limitations. Research Design: Formulating the Research Problem, Choice of Research Design, Types of Research Design, Sources of Experimental Errors

 UNIT II

Sampling: Advantages and Limitation of Sampling, Sampling Process, Types of Sampling: Non-Probability Sampling Techniques, Probability Sampling Techniques, Sampling and Non Sampling Errors. Data Collection: Primary, Secondary Data Collection, Observation Methods and Survey Method.

UNIT III

Measurement Concept, Levels of Measurement—Nominal, Ordinal, Interval and Ratio Attitude Measurement: Comparative Scaling Techniques, Non-Comparative Scaling Techniques, Questionnaire Designing: Types, Guidelines for Developing a Good Questionnaire

UNIT IV

Data Preparation and Analysis: Editing, Coding, Cross Tabulation and Practices Through Excel (Basic Concepts) Report Writing: Types of Research Reports, Guidelines for Writing a Report, Report Format, Guidelines for Evaluating a Report.

PTU2022/BBA/4/05
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