Business Communication BPUT MBA First Sem

Syllabus

 18 MBA 106 

BUSINESS COMMUNICATION

Module – I

Oral Communication

Communication Basics: The Process of Communication (2-way Model): Sender, Message, Channel, Receiver, Feedback. Communication Flow in Organisations: The Grape-vine; Formal Channels – Vertical (Downward and Upward); Horizontal; Diagonal. Non-verbal Communication: Kinesics, Oculesics, Proxemics, Chronemics, Haptics, Paralanguage, Appearance and Artifacts.

Language Skill 1 - Listening: Listening Vs. Hearing – Importance of the listening skill – Types of  Listening : Active Listening ; Empathetic Listening; Content Listening; Critical Listening – Barriers to Listening – Guidelines for Improving the Listening Skill.

Language Skill 2 - Speaking: Guidelines for Improving Confidence, Fluency, Articulation, Accent and Voice Modulation while Speaking. Oral Communication at the Workplace: Essentials of a Business Conversation – Effective Conversation Management. Cell phone Etiquette, Teleconference / Video Conference Skills.

Module – II 

Written Communication

Language Skill 3- Reading :The Process of Reading; Sub Skills of Skimming, Scanning, Inferencing, Guessing Word-Meaning, Using Appropriate Speed for Various kinds of Reading. Correction of  Reading Faults of Eye-Fixation, Regression, Finger-Pointing, Sub-Vocalising, Reading Aloud, and Indiscriminate use of the Dictionary.

Language skill 4 - Writing: The writing Process – Guidelines for Composing Effective Business Messages – Structure of Routine and Persuasive Business Messages, Good-Will, Good-News, and Bad-News Messages. Features of an Effective Business E-mail. Rules of Netiquette. Preparing a Resume -Parts of a Resume – Resume Styles: Chronological, Functional, and Chrono-Functional - Résumé design.

Writing Business Reports: Features of a Good Business Report. Formats – Printed form, Memo, Letter, Manuscript. Structure of a Short Formal Report. Steps in Planning and Preparing a Business Report.

Applied English Grammar for Business Writing: Tenses – Subject Verb Concord –Modals – Active & Passive Forms – Non-Finite Forms – Punctuation

Module – III  

Business Presentation & Group Discussion

Presentations: Their importance for a Manager - Features of a Good Business Presentation–Planning, Preparing & Structuring–PPT Preparation, Rehearsal & Delivery – Overcoming Stage Fright and Glossophobia – Importance of Body Language in presentations. Individual and Group presentations.

Group Discussion: Difference between GD and Debate – Parameters of Performance Evaluation in a GD : Awareness, Reasoning ability, Discussion Skills, Leadership, Openness, Assertiveness, Attentive Listening, Motivation and Enthusiasm – How to get prepared for GD – Some Dos and Don’ts.