Business Communication-I

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Desh Deepak Mathur

ISBN - 9789387880382

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BBA, Semester - I
According to the New Syllabus of  
‘Dr. Bhimrao Ambedkar University, Agra’
Syllabus
 
BBA 103: Business Communication I
 
Unit- I                                                                                                           (10 lectures)
Applied Grammar: Tenses their role and correct usage, subject- Predicate, Verb agreement, Voices: active & Passive, Clauses, Conjunctions, Prepositional Phrases, Transformation, Synthesis, Syntax, Conditional Sentences, Analyzing and Correcting errors in sentences. Vocabulary–Extension Methods, Synonyms, Antonyms, One word Substitution, words often confused – Idioms & Phrases.
 
Unit-II                                                                                                           (10 lectures)
Reading & Writing Skills: Reading comprehension- paraphrase with practical exercises , Reading Skills – Intensive & Extensive Reading, Skimming & Scanning, letter writing – types of letters, memorandum; inquiries and their replies, placing and cancelling orders, adjustment letters, accepting and rejecting offers, resume & CV writing, business report writing, application, Precis Writing, E-Mail writing, notifications, Classifications, Press Communique, Endorsement, Noting in files, Letters for Payment reminders.
 
Unit-III                                                                                                         (08 lectures)
Listening Skills: Definition, Principles & Process of listening, Importance of effective listening, Active & Passive listening, Barriers & guidelines to effective listening.
 
Unit-IV                                                                                                         (08 lectures)
Understanding Business Communication: Concept, definition, nature, importance, components, process, direction, channels, patterns, means/media, barriers, types.
 
 
 
 
BRA2023/BBA/01/1
46 Items

Data sheet

Authors
International ISBN Agency
Published Date
1998
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