Business Communication-I

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Desh Deepak Mathur

ISBN - 9789387880382

BBA, Semester - I

According to the New Syllabus of

‘Dr. Bhimrao Ambedkar University, Agra’

Syllabus

BBA 103: Business Communication I

Unit- I (10 lectures)

Applied Grammar: Tenses their role and correct usage, subject- Predicate, Verb agreement, Voices: active & Passive, Clauses, Conjunctions, Prepositional Phrases, Transformation, Synthesis, Syntax, Conditional Sentences, Analyzing and Correcting errors in sentences. Vocabulary–Extension Methods, Synonyms, Antonyms, One word Substitution, words often confused – Idioms & Phrases.

Unit-II (10 lectures)

Reading & Writing Skills: Reading comprehension- paraphrase with practical exercises , Reading Skills – Intensive & Extensive Reading, Skimming & Scanning, letter writing – types of letters, memorandum; inquiries and their replies, placing and cancelling orders, adjustment letters, accepting and rejecting offers, resume & CV writing, business report writing, application, Precis Writing, E-Mail writing, notifications, Classifications, Press Communique, Endorsement, Noting in files, Letters for Payment reminders.

Unit-III (08 lectures)

Listening Skills: Definition, Principles & Process of listening, Importance of effective listening, Active & Passive listening, Barriers & guidelines to effective listening.

Unit-IV (08 lectures)

Understanding Business Communication: Concept, definition, nature, importance, components, process, direction, channels, patterns, means/media, barriers, types.

Reference BRA2023/BBA/01/1

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