Business Communication

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ISBN- 978-93-89516-06-7

Neeru Saxena

BCA, First Semester, According to ‘UP Unified Syllabus’
Syllabus
 
BUSINESS COMMUNICATION
 
 
Unit-I: Means of Communication
Meaning and Definition, Process, Functions, Objectives, Importance, Essentials of Good Communication, Communication Barriers, 7Cs of Communication.
 
Unit-II: Types of Communication
Oral Communication
Meaning, Nature and Scope, Principle of Effective Oral Communication, Techniques of Effective Speech, Media of Oral Communication – Face to Face Conversation, Teleconferences, Press Conference, Demonstration, Radio Recording, Dictaphone, Meetings, Rumor, Demonstration and Dramatization, Public Address System – Grapevine, Group Discussion, Oral Report, Closed Circuit T.V., The Art of Listening – Principles of Good Listening.
 
Unit-III: Written Communication
Purpose of Writing, Clarity in Writing, Principle of Effective Writing, Writing Techniques, Electronic Writing Process.
 
Unit-IV: Business Letters and Reports
Need and Functions of Business Letters, Planning and Layout of Business Letter, Kinds of Business Letters, Essentials of Effective Correspondence, Purpose, Kind and Objective of Reports, Writing Reports.
 
Unit-V: Drafting of Business Letters
Enquiries and Replies, Placing and Fulfilling Orders, Complaints and Follow-Up Sales Letters, Circular Letters, Application for Employment and Resume.
 
Unit-VI: Information Technology for Communication
Word Processor, Telex, Facsimile (Fax), E-Mail, Voice Mail, Internet, Multimedia, Teleconferencing, Mobile Phone Conversation, Video Conferencing, SMS, Telephone Answering Machine, Advantages and Limitations of these Types.
UP/2022/BCA/1/01
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