Managerial Communication | MBA 1st Sem | Andhra University

Buy Latest Managerial Communication Book for Mba 1st Semester in English language specially designed for AU ( Andhra University , Andhra Pradesh) By Thakur publication.

ISBN- 978-93-82249-412

Veera Karoli

Managerial Communication Book for MBA 1st Semester Andhra University
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MBA, First Semester,  Andhra University
Syllabus - Andhra University
                                                                                105: MANAGERIAL COMMUNICATION SKILLS
Unit-I: Role of Communication in Business – Objective of Communication – The Process of Human Communication – Media of Communication, Written Communication – Oral Communication – Visual Communication, Audio Visual Communication – Silence – Developing Listening Skills – Improving Non-verbal Communication kills – Understanding Cultural Effects of Communication.
 
Unit-II: Managing Organization Communication – Formal and Informal Communication – Intra and Personal Communication – Models for Interpersonal Communication – Exchange Theory, Johari Window and Transactional Analysis.
 
Unit-III: Managing Motivation to Influence Interpersonal Communication – Inter-Personal Perception – Role of Emotion in Inter Personal Communication – Communication Styles – Barriers of Communication – Gateways to Effective Interpersonal Communication.
 
Unit-IV: Business Writing Skills – Significance of Business Correspondence, Essentials of Effective Business Correspondence, Business Letter and Forms, Oral Presentations – Meetings, Telephone Communication – Use of Technology in Business Communication, E-mail Messages.
 
Unit-V: Report Writing – Meaning and Significance; Structure of Reports; Negative, Persuasive and Special Reporting; Informal Report – Proposals; Formal Reports; Organization of Press Report.
 
(Case Study is Compulsory in All Units)
AU2023/MBA/1/07
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