Strategic Management

Syllabus

Code: KMBN 301

Strategic Management

UNIT 1                                                                                                                                           5 Hours

Introduction: Meaning Nature, Scope, and Importance of Strategy; Model of Strategic Management, Strategic Decision-Making Process.

Corporate Governance: Composition of the Board, Role and Responsibilities of the Board of Directors, Trends in Corporate Governance, Corporate Social Responsibility. Case Studies and Latest Updates.

UNIT 2                                                                                                                                            8 hours

Environmental Scanning: Understanding the Macro Environment: PESTEL Analysis, Industrial Organisation (IO) & the Structure Conduct Performance (SCP) Approach, Porter’s Five Forces Model, Understanding the Micro Environment: Resource Based View (RBV) Analysis, VRIO Framework, Using Resources to Gain Competitive Advantage & its Sustainability, Value Chain Analysis. Case Studies and Latest Updates.

UNIT 3                                                                                                                                            9 hours

Strategy Formulation: Situational Analysis Using SWOT Approach

Business Strategies: Competitive Strategy:  Cost Leadership, Differentiation & Focus,

Cooperative Strategy: - Collusion & Strategic Alliances

Corporate Strategies: Directional Strategy: Growth strategies, Stability Strategies &

Retrenchment Strategies. Corporate Parenting

Functional Strategies: Marketing, Financial, R&D, Operations, Purchasing, Logistics,

HRM & IT. The Sourcing Decision: Outsourcing & Offshoring

Case Studies and Latest Updates.

Unit 4                                                                                                                                               9 hours

Strategy Choice and Analysis: Scenario Analysis Process, Tools & Techniques of Strategic Analysis: BCG Matrix, Ansoff Grid, GE Nine Cell Planning Grid, McKinsey’s 7’S Framework. Case Studies and Latest Updates.

Strategy implementation: Developing Programs, Budget and Procedures, Stages of Corporate Development, Organisational Life cycle, Organisational Structures: Matrix, Network & Modular/Cellular; Reengineering and Strategy Implementation, Leadership and Corporate Culture, Case Studies and Latest Updates.

Unit 5                                                                                                                                               5 hours

Strategy Evaluation & Control: Evaluation & Control Process, Measuring Performance, Types of Controls, Activity Based Costing, Enterprise Risk Management, Primary Measures of Corporate Performance, Balance Scorecard Approach to Measure Key Performance, Responsibility Centers, Benchmarking, Problems in Measuring Performance & Guidelines for Proper Control. Strategic Audit of a Corporation. Case Studies and Latest Updates.