Business Management (Bilingual Edition)

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Business Management Book for UP B.COM 2nd semester Semester. The book is published by Thakur Publication Pvt. Ltd. and is suitable for students enrolled in Purvanchal University Jaunpur, Chaudhary Charan Singh University Meerut, Bheem Rao Ambedkar University Agra, Mahatma Gandhi Kasha Vidyapeeth Varanasi, Deen Dayal Upadhyay University Gorakhpur, Rajju Bhaiyya State University Prayagraj, Rohilkhand University, Bareilly.

ISBN-978-93-5480-333-8

Authors - Dr. Subodh Kumar , Dr. Sanjay Kumar

Syllabus

                       

C010201T: Business Management

Unit

Topics

No. of Lectures

I

Discuss the Management Practices in Indian “Vedas”. Introduction: Concept, Characteristics, Nature, Process and Significance of Management; Managerial Roles (Mintzberg); An overview of functional areas of Management; Development of Management Thought; Classical and Neo Classical System; Contingency Approach, System Approach.

24

II

Planning: Concept, Characteristics, Process, Importance and Types, Criteria of effective planning. Decision[1]Making: Concept, Process, Types and Importance. Management by Objectives. Organisation: Concept, Nature, Process and Significance. Authority and Responsibility Relationships. Centralization and Decentralization. Departmentation. Organizational Structure- Forms.

24

III

Direction: Concept and Techniques, Coordination as an Essence of Management, Communication- Nature, Process, Importance, Types, Networks and Barriers. Effective Communication. Management of Change: Concept, Nature , Types of Changes and Process of Planned Change, Resistance to Change and methods of reducing resistance to change.

21

IV

Controlling: Meaning, Importance and Process, Effective Control System. Techniques of Control. Motivation- Concept, Types, Importance, Theories[1]Maslow, Herzberg, McGregor, Ouchi, Financial and Non-Financial Incentives. Leadership: Meaning, Concept, Functions and Leadership styles, Likert’s Four System of Leadership.

21

                                               

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O;k[;kuksa dh la[;k

I

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24

II

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24

III

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21

IV

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21
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