INNVOVATION AND ENTREPRENEURSHIP MBA First Sem

Syllabus

Course Code: MBA1.6

Innovation and Entrepreneurship

Module 1: Introduction to Innovation and Entrepreneurship 10 Hours

Definition of Innovation – Importance – Innovative Characteristics– Process – Innovation Models – Stages of Innovation -Types of Innovation - Identifying Opportunities for Innovation.

Definition of Entrepreneurship – Importance –Characteristics of Successful Entrepreneur – Process –Stages of Entrepreneurship- Types of Entrepreneurships- Overview of the Start-up Ecosystem-Global and Local Innovation Trends-Examples of Successful Entrepreneurs and Start-ups.

Module 2: Idea Generation and Opportunity Evaluation 12 Hours

Overview of Idea Generation - Techniques for Idea Generation-Brainstorming, Mind Mapping, SCAMPER - Digital Tools for Collaborative Idea Generation -Understanding Market Needs and Customer Pain Points-Assessing Market Opportunities-Feasibility Analysis-Technical, Financial, Organisational Feasibility, Legal and Regulatory Feasibility, Risk Feasibility and Market Feasibility- Steps in Conducting Feasibility Analysis - Validating Business Ideas-Risk Assessment in New Ventures- Identifying Successful Opportunities and Ideas.

Module 3: Business Models and Strategy for Startups 12 Hours

Understanding Business Models-Types of Business Model - Traditional Models- Modern and Digital Models -Innovative Business Models, Framework and Tools of Business Models – Business Model Canvas, Value Proposition Canvas – Blue Ocean Strategy – Lean Startup Methodology- Evaluating and Evolving the Business Models – Business Model Innovation – Matrix – Key Performance Indicators (KPI) – Digital Transformation and ecosystem – Current & Future Trends in Business Models – Green Business Models – Globalization and Localization.

Module 4: Entrepreneurship Development and Government 12 Hours

Role of Central Government and State Government in Promoting Entrepreneurship -Startup India Scheme - Make in India programme - MUDRA Scheme - Atal Innovation Mission (AIM) - Digital India - Support to Training and Employment Programme for Women (STEP) - Biotechnology Industry Research Assistance Council (BIRAC) - Trade-Related Entrepreneurship Assistance and Development (TREAD) – Pradhan Mantri Kaushal Vikas Yojana (PMKVY) - SETU (Self Employment and Talent Utilization) - NITI Aayog - Introduction to Various Incentives, Subsidies and Grants - Export Oriented Units - Fiscal and Tax Concessions Available. Women Entrepreneurs Reasons for Low / no Women Entrepreneurs their Role, Problems and Prospects.

Module 5: Ethics and Entrepreneurship 10 Hours

Meaning and Need for Entrepreneurship –for and Entrepreneurship Ethics-Ethics and Laws- Establishing Strategy for Ethical Responsibility – Approaches to Entrepreneurship Ethics – Framework for Ethical Decision Making – CSR – Environmental Awareness – Ethical Leadership by Entrepreneurs – Corporate Citizenship.