Entrepreneurial Development

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K. Baskaran

BBA Thiruvalluvar University, Sixth Semester
Syllabus
 
ENTREPRENEURIAL DEVELOPMENT
 
Unit-I
Introduction – Understanding the meaning of Entrepreneurship – Characteristics of an Entrepreneur – Classification of the Entrepreneurs – Entrepreneurial Scene in India – Factors influencing Entrepreneurship.
 
Unit-II
Entrepreneurial growth – Role played by government and Non-Government agencies – EDP’s, TIIC, SIDBI, PIPDIC, IDBI, IFCI, etc.
 
Problems and prospects of Women entrepreneurs – Rural Entrepreneurs – Small scale entrepreneurs and Export Entrepreneurs.
 
Unit-III
How to enter into Market? – Business idea generation Techniques – Identification of Business Opportunities – Marketing Feasibility – Financial Feasibility – Technical – Legal – Managerial and locational Feasibility.
 
Unit-IV
Project Appraisal – Methods – Techniques – Preparation of Business Plan – Content of a Business Plan – Project Report.
 
Unit-V
How to start an enterprise? – Franchising and Acquisition – Product Strategies – Pricing Strategies – Distribution Strategies – Promotional Strategies.
 
How to be a successful Entrepreneur? – Learning to be Successful – Successful entrepreneurs – NAMASKAR.
TU/BBA/6/05
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