Marketing Management

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Mr. Sanjay Sachdeva & Mr. Amit Km. Singh

BBA UP Unified Syllabus (UP State Universities), Third Semester
Syllabus
Unit I
Marketing – Definition, Nature, Scope and Importance, Marketing Management, Core Concepts of Marketing, Selling Concept, Production Concept, Modern Marketing Concept, Societal Marketing.
 
Unit II
Segmentation – Concept, Basis of Segmentation, Importance in Marketing, Targeting – Concept, Types, Importance, Positioning – Concept, Importance, Brand Positioning, Repositioning.
 
Unit III
Marketing Mix, Product, Product Mix, New Product Development, Levels of Product, Types of Product, Product Life Cycle, Branding and Packaging.
 
Distribution – Concept, Importance, Different Types of Distribution Channels, etc.
 
Unit IV
Price – Meaning, Objective, Factors Influencing Pricing, Methods of Pricing.
 
Promotion – Promotional Mix, Tools, Objectives, Media Selection & Management.
 
Unit V
Marketing Research – Importance, Process and Scope, Marketing Information Systems – Meaning, Importance and Scope.
 
Consumer Behavior – Concept, Importance & Factors influencing Consumer Behavior.

UP/2019/BBA/3/06
467 Items

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