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Digital Marketing

ISBN- 978-93-90031-90-0
AUTHOR- Dr. Palak Chhablani
Mr. Sushil Gangane
₹160.00
Tax excluded
ISBN- 978-93-90031-90-0
AUTHOR- Dr. Palak Chhablani
Mr. Sushil Gangane
Syllabus
BBA-CA 301: Digital Marketing
Unit
|
Topic
|
No. of Lectures
|
1
|
E-Commerce
1.1 Introduction 1.2 Understanding Internet Marketing 1.3 Search Engine Optimization 1.4 Search Engine Marketing 1.5 Email Marketing 1.6 Digital Display Marketing
|
4
|
2
|
Introduction to New Age Media (Digital) Marketing
2.1 What is Digital Marketing 2.2 Digital vs. Real Marketing 2.3 Digital Marketing Channels 2.4 Types of Digital Marketing(Overview)-Internet Marketing, Social Media Marketing, Mobile Marketing
|
4
|
3
|
Creating Initial Digital Marketing Plan
3.1 Content management 3.2 SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats 3.3 Target group analysis
EXERCISE: Define a target group
|
4
|
4
|
Marketing using Web Sites
4.1 Web design 4.2 Optimization of Web sites 4.3 MS Expression Web
EXERCISE: Creating web sites, MS Expression |
4
|
5
|
Search Engine Optimization
5.1 SEO Optimization 5.2 Writing the SEO content
EXERCISE: Writing the SEO content
|
4
|
6
|
Customer Relationship Management
6.1 Introduction to CRM 6.2 CRM platform 6.3 CRM models
EXERCISE: CRM strategy
|
4
|
7
|
Social Media Marketing |
|
7.1 Understanding Social Media Marketing
|
1
|
|
7.2 Social Networking (Facebook, Linkedin, Twitter, etc.) Social Media (Blogging, Video Sharing - Youtube, Photosharing – Instagram, Podcasts)
|
2
|
|
7.3 Web analytics - levels |
2
|
|
7.4 Modes of Social Media Marketing- |
3
|
|
7.4.1 Creating a Facebook page Visual identity of a Facebook page , Types of publications, Facebook Ads, Creating Facebook Ads , Ads Visibility
|
3
|
|
7.4.2 Business opportunities and Instagram options Optimization of Instagram profiles, Integrating Instagram with a Web Site and other social networks, Keeping up with posts. |
3
|
|
7.4.3 Business tools on LinkedIn Creating campaigns on LinkedIn , Analyzing visitation on LinkedIn |
3
|
|
7.4.4 Creating business accounts on YouTube You Tube Advertising , YouTube Analytics |
3
|
|
7.4.5 E-mail marketing E-mail marketing plan , E-mail marketing campaign analysis , Keeping up with conversions |
3
|
|
7.5 Digital Marketing tools: Google Ads, FaceBook Ads, Google Analytic, Zapier, Google Keyword Planner
EXERCISE: Social Media Marketing plan. EXERCISE: Making a Facebook page and Google Ads
|
20
|
|
7
|
Digital Marketing Budgeting
8.1 Resource planning 8.2 Cost estimating 8.3 Cost budgeting 8.4 Cost control
|
4
|
SPPU/2020/BBA(CA)/3/01
98 Items