Business Research Methodology KUK MBA SECOND SEM

Unit

Topics

Contact Hours

I

Introduction to Research Methodology: Research-Meaning, Nature, and Types of Research: Research Process. Research Applications in Business Decision, Formulation of the Research Problem and Development of the Research Hypothesis, Hypothesis Testing Procedure.

15

II

Research Design-Meaning and Process of formulating a Research Design. Types of Research Diagnostic and Correlational Research. Applications of these Research Design in Business. Specifying Data and Acquisition Methods.

Data Types and Data Sources-Primary and Secondary Data and their Types. Comparison between Various Data. Actualization Method.

15

III

Measurement and Sealing Fundamentals and Types. Commonly used Scales in Business Research. Reliability and Validity of Scales. Questionnaire Designing using Scaling. Sampling Design-Sampling Techniques, Sample Size Determinations, Sampling Errors and Control.

15

IV

Data Editing, Coding and Tabulation, SPSS: Meaning, Frequency Distribution and Cross-Tabulation using SPSS, Advance Techniques of Data Analysis Through SPSS: Factor Analysis, Cluster Analysis, Conjoint Analysis, Report Writing and Presentation of Results.

15