Entrepreneurship Development

Syllabus

MB25C06: ENTREPRENEURSHIP DEVELOPMENT

Entrepreneurial Mindset and Competencies: Entrepreneurship Concept – Entrepreneurship as a Career – Entrepreneurial Personality - Characteristics of Successful Entrepreneurs – Knowledge and Skills of an Entrepreneur.

Entrepreneurial Ecosystem and Policy Support: Entrepreneurial Environment – Role of Family, Society and Culture – Government Industrial Policies – State and Central Schemes (Startup India, Stand-Up India, PMEGP, MSME) – Role of DICs, SIDBI, EDII, TBI, DST, NSIC – Role of Industry Associations and Support Services – Incubation Centers and Accelerators – International Policy Ecosystem (Global Innovation Index, GEM).

Opportunity Identification and Business Planning: Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product - Ownership - Capital Budgeting- Project Profile Preparation - Matching Entrepreneur with the Project - Feasibility Report Preparation and Evaluation Criteria.

Launching the Startup and Funding Mechanisms: Finance and Human Resource Mobilisation - Operations Planning - Market and Channel Selection -Growth Strategies - Product Launching – Incubation, Venture Capital, Start-ups.

Managing and Scaling the Business: Small Business Operations – Inventory, Finance, and People Management – Customer Acquisition and Retention – Digital Tools for Small business – Measuring Business Performance – Managing Uncertainty and Change – Business Model Innovation – Lean Startup Strategy – Scaling Frameworks – Case Studies on Growth-Oriented Startups.

Business Sustainability, Exit Strategies, and Ethics: Monitoring and Evaluation of Business -
Business Sickness - Prevention and Rehabilitation of Business Units - Effective Management of small Business - Case Studies.