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Entrepreneurship Development

Click below to Buy E-Book Edition:
Buy Latest Entrepreneurship Development Book for Mba 1st Semester in English language specially designed for ( Anna University, Tamil Nadu) By Thakur publication.
ISBN- 978-93-87880-67-2
AUTHORS- Prof. Dr. J. Mohanraj, Dr. S. Kanda Prasath
₹245.00
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Click below to Buy E-Book Edition:
Buy Latest Entrepreneurship Development Book for Mba 1st Semester in English language specially designed for ( Anna University, Tamil Nadu) By Thakur publication.
ISBN- 978-93-87880-67-2
AUTHORS- Prof. Dr. J. Mohanraj, Dr. S. Kanda Prasath
Syllabus
BA4032: Entrepreneurship Development
Unit I: Entrepreneural Competence 9
Entrepreneurship Concept – Entrepreneurship as a Career – Entrepreneurial Personality - Characteristics of Successful Entrepreneurs – Knowledge and Skills of an Entrepreneur.
Unit II: Entrepreneural Environment 9
Business Environment - Role of Family and Society - Entrepreneurship Development Training and Other Support Organisational Services - Central and State Government Industrial Policies and Regulations.
Unit III: Business Plan Preparation 9
Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product - Ownership - Capital Budgeting- Project Profile Preparation - Matching Entrepreneur with the Project - Feasibility Report Preparation and Evaluation Criteria.
Unit IV: Launching of Small Business 9
Finance and Human Resource Mobilisation - Operations Planning - Market and Channel Selection - Growth Strategies - Product Launching – Incubation, Venture capital, Start-ups.
Unit V: Management of Small Business 9
Monitoring and Evaluation of Business - Business Sickness - Prevention and Rehabilitation of Business Units - Effective Management of small Business - Case Studies.
AUC2021/MBA/1/07
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