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- B Tech
Managerial Economics-I
Vishal Garg & Monika Mehta
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BBA, Kurukshetra University, First SemesterSyllabus BBA-103: MANAGERIAL ECONOMICS-I Max. Marks: 100 External Assessment: 80Internal Assessment: 20 Note: There will be eight questions in all. A candidate is required to attempt five questions including the question no. 1 which is compulsory. Question no. 1 will comprise of six short answer questions. All questions shall carry equal marks. Managerial Economics: meaning nature and scope. Objectives of firm, equilibrium, utility, opportunity cost, marginal and incremental principles. Theory of Demand: Nature of demand for a product, individual demand, market demand, determinants of demand. Law of demand, Elasticity of demand and its determinants. Theory of Consumer Behavior: Cardinal Utility analysis, indifference curve analysis, applications of indifference curves. Theory of Production and Costs: The concept of production function, production with one and two variable inputs, theory of cost in short run and long run, revenue function. Theory of Firm and Market Organization: pricing under perfect competition, pricing under monopoly, price discrimination, pricing under monopolistic competition, selling cost, pricing under oligopoly.
KUK/BBA/1/05
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