Entrepreneurship Development

                                                                                                  Syllabus

MBA 109: ENTREPRENEURSHIP DEVELOPMENT

Unit-1

Entrepreneurship:  Concept of Entrepreneur. Intrapreneur, Entrepreneurship and Manager. Difference between Entrepreneur and Intrapreneur, Entrepreneur and Entrepreneurship. Attributes and Characteristics of Successful Entrepreneurs. Functions of an Entrepreneur, Classification of Entrepreneurs. Role of Entrepreneur in Indian Economy, Developing Entrepreneurial Culture, Factors Influencing Entrepreneurship Growth - Economic, Non-Economic Factors, For Profit or Not for Profit Entrepreneurs, Constraints for the Growth of Entrepreneurial Culture, Entrepreneurship as a Career, Entrepreneurship as a Style of Management, Emerging Models of Corporate Entrepreneurship, India’s Start up Revolution–Trends, Imperatives, Benefits; the Players Involved in the Ecosystem, Business Incubators-Rural Entrepreneurship, Social Entrepreneurship, Women Entrepreneurs, Cases of Tata, Birlas, Kirloskar and New Generation Entrepreneurs in India.                                                                                                                                                               (06)

Unit-2

Theories of Entrepreneurship: Innovation Theory by Schumpeter & Imitating, Theory of High Achievement by McClelland, X-Efficiency Theory by Leibenstein, Theory of Profit by Knight, Theory of Social Change by Everett Hagen.                                                                                (04)

Unit-3

Entrepreneurship Development: Entrepreneurial Competencies, Developing Competencies. Concept of Entrepreneurship Development, Entrepreneur Training and Developing, Role of Entrepreneur Development Programs (EDP), Role of DIC, SISI , EDII , NIESBUD, NEDB, EDP - Objectives – Contents – Methods - Execution. Role of Mentors. Innovation and Entrepreneurship, Design Thinking Process. Role of Consultancy Organizations in Promoting Entrepreneurs, Problems and Difficulties of Entrepreneurs - Marketing Finance, Human Resource, Production; Research - External Problems, Mobility of Entrepreneurs, Entrepreneurial Change, Occupational Mobility - Factors in Mobility.                                                                               (06)

Unit-4

Role of Central Government and State Government in Promoting Entrepreneurship: Introduction to Various Incentives, Subsidies and Grants, Export Oriented Units, Fiscal and Tax Concessions Available, Women Entrepreneurs - Role, Problems and Prospects, Reasons for Low Women Entrepreneurs, Assistance Programme for Small Scale Units – Institutional Framework – Role of SSI Sector in the Economy – SSI Units – Failure, Causes and Preventive Measures – Turnaround Strategies. Future of Entrepreneurship Development and Government, Start Up India, Make in India.                (05)

 Unit-5

Enterprise Promotion: Creating Entrepreneurial Venture, Entrepreneurship Development Cycle, Business Planning Process, The Business Plan as an Entrepreneurial Tool, Elements of Business Plan, Objectives, Market Analysis, Development of Product/Idea - Resources, Capabilities, and Strategies, Identifying Attributes of Strategic Resources, Opportunity Analysis, Innovator or Imitator, SWOT Analysis, Internal and External Environment Analysis, Industry Analysis, Embryonic Companies and Spin off’s, Porter’s Five Forces Model, Identifying the Right Business Model Canvas, Seven Domains of John Mullins,  Opportunities in Emerging/Transition/Decline Industries, Opportunities at the Bottom of the Pyramid, Opportunities in Social Sector, Opportunities arising out of Digitization, Marketing, Finance, Organization & Management, Ownership - Franchising, Networking and Alliances, Buying an Existing Business, Critical Risk Contingencies of the Proposal, Scheduling and Milestones.                                                                     (09)