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Research Methods in Business Management
Dr. Bhupendra Kumar & Dr. Archana Dusad
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University of Rajasthan, BBA, Fifth SemesterSyllabusUnit-IFundamentals of Research: Meaning, Objectives and Significance, Types of Research – Basic Research, Applied, Descriptive, Historical, Exploratory, Experimental, Ex, post-facto and Case Study Approach. Approaches to Research – Quantitative Approach: Inferential, Experimental, Simulation – Qualitative Approach: Ethnographic, Phenomenological, Field Research, Importance of Research in Management Decisions, Various Areas of Research in Business – Marketing, Government Policies and Economic Systems, Social Relationship, Planning and Operational Problems of Research in Business. Unit-IIResearch Process: Selecting the Topic, Defining the Research Problems, Objectives of Research, Literature Survey, Sample Design, Data Collection, Execution of Project, Analysis of Data and Hypothesis Testing, Generalisation and Interpretation and Preparation of Research Report, Features of Good Research, Research Design – Meaning, Need, Features of good Research Design, Types of Research Design – Exploratory Research, Descriptive Research, Casual Research. Unit-IIIHypothesis: Meaning, Importance and Types, Formulation and Testing of Hypothesis, Chi-square Test, Coefficient, Correlation of Regression Analysis, Sampling – Meaning, Sample and Sampling, Essentials of Good Sample, Sample Size, Methods of Sampling – Probability Sampling, Cluster Sampling, Stratified, Multi-stage Sampling, Non-probability Sampling, Quota Sampling, Convenience Sampling. Unit-IVSources and Methods of Data Collection: Primary Sources – Observation, Interview, Questionnaire, Interview Schedules, Secondary Sources. Unit-VData Processing: Tabulation – Data Analysis and Interpretation, Report Writing – Layout of Research Report.
UOR/BBA/5/05
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