Retail Management (Major)

Unit

Title and Contents

No. of

Lecture Hours

1

Introduction to Retailing and Retail Consumer Behavior

15

1.1.

Introduction to Retailing: Meaning, Scope, Functions and Evolution of Retail.

1.2.

Retail formats in India (Store, Non-Store, Modern Trade).

1.3.

Differentiate between Traditional and Modern Retail Marketing.

1.4.

Consumer Behaviour in Retail: Consumer Decision Process, Buyer types, Segmentation & Targeting.

1.5.

Retailing in India vs Global Retailing.

2

Retail Customer Behaviour, Store Location and Pricing Strategies

15

2.1.

Understanding Retail Consumer: Behaviour Factors of Consumer Behavior, Consumer Decision-Making Process, Consumer Segmentation and Profiling for Retail, Impact of Consumer Behaviour on Store-Related Decisions.

2.2.

Choosing Store Location & Format in Retail: Importance of Store Location and Retail Trade-Area Analysis, Theoretical Models Guiding Retail-Center Choice, Types of Retail Formats & Store-Formats.

2.3.

Retail Pricing Strategy in Relation to Customer Behavior and Retail Format Overview of Retail Pricing Strategies, Factors Influencing Pricing Decisions in Retail, Integration of Pricing Strategy with Store-Format and Customer Segments.

3

Retail Operations, Merchandising & Supply Chain Management.

15

3.1.

Merchandising Management Meaning, role and Importance of Merchandising, Merchandising Management Process, Merchandise Planning, Budgeting & Assortment Planning, Sourcing, Vendor Management & Negotiation, Category Management & Buying Process, Types of Merchandise: Staple, Fashion, Seasonal, Private Labels & National Brands.

3.2.

Retail Performance & Control Metrics Key retail metrics: OTB (Open-to-Buy), KPI (Key Performance Indicators), QR (Quick Response), ECR (Efficient Consumer Response), Technology in retail control: POS, ERP, RFID, barcoding, analytics.

3.3.

Supply Chain Management in Retail: Concept and Importance of SCM, Core Processes: Procurement, Warehousing, Transportation, distribution, Lean & Agile Supply Chain Strategies, Omni-Channel & E-Commerce Integration, Technology-Driven SCM: Automation, Digital Tracking, Analytics Tools.

4

Modern and trending retail practices

15

4.1.

Recent Trends and Technologies in Retailing- E-Commerce, Quick Commerce, Omni Channel, Multichannel, Hybrid Channel, AR/VR (Augmented Reality/Virtual Reality) Applications, Use of AI and Data Analytics, Phygital Retailing, BOPIS (buy Online and Pick up in Stores)

4.2.

CRM (Customer Relationship Management)- Meaning, Importance and Challenges in CRM in Modern Retail Industry.

4.3.

Importance of Sustainability in Retail Sector, Ethical Practices in Retail Industry.

4.4.

Green Retailing- Meaning, Importance, Benefits and Challenges of Green Retail Practices.